Creating Your Plan for Give Day Tampa Bay 2016

NLC Trainer Sara Leonard Stories

 

 

As I created the content for the Give Day Tampa Bay training resources on strategy and planning, a few sayings came to mind:

 

We’ve heard them before—and probably believe them on some level—but because we are so busy, we often don’t act on them.

I’m writing to warn you: don’t skip the planning for Give Day Tampa Bay.

Here are 6 steps to get your plan together:

  1. Make time to plan. For this event, you don’t need to set aside a full day for a planning session. Just block off two hours on your calendar to create your plan. Do what it takes to minimize the distractions. Close the door or even leave the office, if that helps.
  2. Use a simple format. This is not a long-term strategic plan for the future of your organization. This is a plan for a 24-hour giving event. Don’t overdo it. I recommend a simple format that spells out “Who will do what by when.” (One of my strategy webinars will walk you through this—and provide a handy template that we’ll refine in the in-person class on March 11th. So be sure to register for the webinars and my class as soon as you receive the Training Page link form the Community Foundation.)
  3. Ask for help. You should be recruiting others to help execute your Give Day plan so be sure to include them in the making of your plan. (Both the social media and volunteer webinars and class can help you with this!) Ask a few people to help you think through your ideas. You’ll be amazed at the value of the creative process.
  4. Gather the resources you’ll need. You are not in this alone. There are valuable resources available to you from the Community Foundation of Tampa Bay and Give Local America. And don’t forget about the handy templates and resources you’ll receive by taking advantage of the Give Day Tampa Bay training from the NLC. (It’s worth repeating: be sure to register for the webinars and classes as soon as you receive the Training Page link from the Community Foundation.)
  5. Remember that one size does not fit all. Your nonprofit is unique, so your plan will be unique. Be sure you aren’t duplicating someone else’s effort and calling that your plan. Your plan should account for the unique and wonderful personality of your organization.
  6. Write and share. If your plan is all in your head (and I know you’ve done that because I have, too), it won’t actually do you any good. Take a few minutes to write it down. Then share it widely with everyone who should be involved in executing the plan. Be open to their feedback and make adjustments as necessary.

Give Day Tampa Bay is a wonderful opportunity for your organization to be a part of something momentous. But don’t expect success without effort. Take some time now to create a plan for your organization’s efforts to raise funds on May 3, 2016.

Don’t forget that participating nonprofits registered with the Community Foundation of Tampa Bay are eligible to receive free GDTB training from the Nonprofit Leadership Center! Register your nonprofit today!

**FREE GDTB training generously underwritten by the Community Foundation of Tampa Bay**


Sara Leonard, MBA, CFRE, is a fundraising and board governance consultant. She created the Fund Development Academy at the Nonprofit Leadership Center of Tampa Bay, where she is still an instructor.

Her firm, the Sara Leonard Group, delivers excellent professional guidance, education and facilitation to those responsible for fund development – fundraising professionals, CEOs, CFOs, board members, and other nonprofit staff.

6 Reasons to Get Excited About Our Fund Development Leadership Certificate

Sara Leonard News, Stories

  1. Immediate impact – you can put the info to use in your fundraising efforts immediately. Nonprofit Leadership Center classes emphasize practical applications and tools so you’ll be able to put good ideas to use right away

“[We received] good insight and tips for how to move forward, realizing that the course of action that we were on was indeed the right path, and with the focused tweaking we will now be that much more successful!”

– Erin Welch, Director of Development, St. John Neumann Catholic High School

  1. Affordable – Nonprofit Leadership Center is supported by generous funders to keep our courses affordable so your training budget (or your own wallet if the budget is gone) will love you
  2. A la carte – registration is per training so you can make it work with all of the other things on your calendar
  3. Valued colleagues – you’ll have a chance to meet and interact with great local colleagues who can be a resource for you long after the programs are complete

“How wonderful it is to become better at what you do and make new friends through the Nonprofit Leadership Center.” – Rick Wachstein, Volunteer Chair, CAIR Flight

  1. Web site does the tracking – Nonprofit Leadership Center’s website will keep track of what you have taken (when you are logged in) so when it’s time to apply for the certificate, you’ll be ready
  2. CFRE credits – the Nonprofit Leadership Center is a CFRE approved provider so if you are pursuing (or even just considering) your CFRE certification, all of these hours will count

 

Here We Come to Save the (Give) Day (TampaBay)!

Sara Leonard, Fund Development Academy Director Stories

You’ve heard about Give Day Tampa Bay, but you’re not sure what to do about it? Never fear! This blog is here to save the day! (If you can name the superhero above, tell us in the comments!!)

We’ve compiled our favorite online resources to help you create a campaign to maximize the power of Give Day Tampa Bay for your nonprofit organization.

Give Day Tampa Bay is a 24-hour online giving challenge led by the Community Foundation of Tampa Bay and the Florida Next Foundation. A midnight-to-midnight event, #GiveDayTampaBay showcases our local nonprofits and makes giving easy.  Whether a first-time donor or a long-time supporter, all it takes is a couple of clicks on donor’s smartphone, tablet, or computer.

The first step for nonprofits is to register your organization to participate.

After you register, use these resources to create a plan and get started:

Heather Mansfield of Nonprofit Tech for Good
HOW TO: Tap Into the Power of Cause Awareness Days
After hearing Heather in Tampa last year at our Development Conference, I know she gets it. She’s got great ideas that are backed up by years of experience and well-researched data. If Heather says it, we should be doing it.

Give Local America Resources
Nonprofit Toolkit
I especially like the “Social Media Toolkit” and “Sample Messaging for Nonprofits.” Both are easy to download and start using immediately.

The Knight Foundation
Giving Day Playbook 
This playbook provides Check lists and samples for each stage from planning to follow-up. I especially like the planning checklists but that’s just my planning neediness showing through.

Nonprofit Leadership Center of Tampa Bay
10 Ways Board Members Can Get Involved in Give Day Tampa Bay
Your board can be a powerful force but you will have to mobilize them. These suggestions are from our own blog.

Kimbia
Converting Crowd Funding Donors 
The hope for every organization is to convert Give Day donors to ongoing donors. The only way to make that hope reality is with a plan.

The Nonprofit Leadership Center of Tampa Bay is proud to be the Training Partner for Give Day Tampa Bay 2015. Because of the leadership of the Community Foundation of Tampa Bay and the Florida Next Foundation, Tampa Bay is on track to break records this year!

IMAGE: courtesy of ABC

10 Ways Board Members Can Get Involved in Give Day Tampa Bay

Sara Leonard, Fund Development Academy Director Stories

Give Day Tampa Bay is a 24-hour online giving challenge led by the Community Foundation of Tampa Bay and the Florida Next Foundation.

The midnight-to-midnight event showcases our local nonprofits and makes giving easy. Whether you’re a first-time donor or a longtime supporter, all it takes is a couple of clicks on your smartphone, tablet, or computer.

Give Day Tampa Bay also draws attention to the pressing needs of our community and offers resources and training that nonprofits can use year-round to promote their work and engage their supporters.

Nonprofit organizations of all shapes and sizes will be participating in Give Day Tampa Bay on May 5th, 2015. To be successful, organizations will need to leverage the connections of their donors, employees, volunteers, and board members. If you serve on a nonprofit board and aren’t sure how to get involved, we’ve got 10 ideas to get you started.

  1. Mark your calendar and make a gift to your organization online on May 5, Give Day Tampa Bay. You can get started early by making a pledge right now. You’ll get a reminder to make your gift on May 5.
  2. After you make your gift, be sure to celebrate it on social media sites like Facebook, LinkedIn and Twitter.
  3. Look for ways to get your company involved in Give Day Tampa Bay like hosting a Give Day lunch for employees or offering to make a corporate matching gift.
  4. Make sure your board service is listed on your LinkedIn profile. This one is true for everyday.
  5. Go to your organization’s Facebook page and “like” it, then “share” it. Then do the same on LinkedIn.
  6. Use your Twitter account to acknowledge the good work of your organization (don’t forget to include #GiveDayTampaBay.) Ask your organization if they have a photo you can share, too.
  7. Ask your organization’s staff how you can help them get ready. Maybe they need help with the technology, web design, or other parts of their Give Day Tampa Bay efforts.
  8. Fund a matching gift challenge to your friends, family, or employees for gifts made to your organization on Give Day.
  9. Organize an event like a lunch or happy hour for your friends and family on Give Day Tampa Bay. Give Day runs from midnight to midnight, so there are plenty of opportunities to be creative.
  10. Collect and share photos and stories of the impact your organization is making on your community.

We are Here…to Pump You Up (for Give Day Tampa Bay on May 5th)

Jen Dodd, Director of Education & Communications Stories

Do you want your nonprofit organization to be part of something BIG?

Here’s your chance: The Community Foundation of Tampa Bay and the Florida Next Foundation are leading a 24-hour online giving challenge in May: Give Day Tampa Bay is a midnight-to-midnight event showcasing local nonprofits. Giving is easy for first-time donors and long-time supporters!

The inaugural event in 2014 raised more than $1 million for Tampa Bay nonprofits. The national Give Local America movement created the largest single-day charitable crowdfunding event ever (get the skinny and the tally from Kimbia)!

The Nonprofit Leadership Center is pleased to join the movement again as the training partner. We are ready to provide tools, tips, and resources to help you get the most from your efforts, and, beginning in February, we’ll deliver three FREE training classes dedicated to preparing your team to conduct a successful Give Day Tampa Bay campaign (see the dates below).

Nonprofit organizations must be registered to participate in the campaign and to attend the classes, so that’s Step 1. Register here.

Step 2: Assemble your Give Day Tampa Bay team. You’ll need representatives from leadership, fundraising, marketing, and accounting. You’ll also want to identify and involve volunteers and Board members.

Step 3: Add our classes to your calendar and decide which member(s) of your Give Day Tampa Bay team will attend each seminar. You’ll receive the link to sign up for the classes when you complete the registration.

Step 4: Come to class armed with ideas and questions. Get ready to learn best practices and hear what worked and what was a “#GiveDayTampaBay #fail.” Walk out with actionable ideas and next steps.

Step 5: Raise awareness, funds, and friends with Give Day Tampa Bay 2015 on May 5th!

Looking Back with Thanks & Ahead with Resolution

Team NLC Stories

As 2014 draws to a close, the team here at the Nonprofit Leadership Center wanted to share our gratitude and our hopes with you! We are grateful for our partnership with Tampa Bay nonprofits throughout the past year, and we hope to continue to be a part of your successes in 2015. Please let us know how we can help you to learn the skills to run your business better. We are eager to hear from you what training you need in the new year.

The 2015 training year is a new beginning for the NLC; we’ve built the classes in the early part of the Spring semester around a theme of Refresh, with the goal of helping our Tampa Bay nonprofit professionals refresh their personal and professional skill sets. And we’re looking forward to introducing you to new trainers and new classes in January.

In the meantime, we thought we’d also share the resolutions we’ve each made around our own individual and organizational development:  

Much of my job requires attention to detail (the accounting piece) as well as a huge need to be organized (customer service and everything else!) Both of these skills are important enough to me and to my position at work to continually strive for excellence. Although these are things I think I do quite well, I also know that there is always room for improvement. So my resolutions for 2015 are to continually explore methods to improve how I can best support my organization through accurate and thorough management reports, and to research procedures that will improve my ability to be able to best respond to customer needs and requests.   –Lorraine

In making the jump to a new job this year, I have been excited to immerse myself in the learning culture of the NLC. We don’t just offer learning for other people; we have an active learning culture ourselves, including an allowance for training both here in our own classes and through other trainers. I’ve missed out on some classes I really would’ve liked to participate in this year because I told myself I was too busy learning my new job. So one of my resolutions for the new year is take advantage of every training opportunity that will help me work smarter, not harder in 2015. (I also want to explore Evernote because my current notebook and Post-It system isn’t an efficient or effective way for me to capture, store, and access information! Has anyone seen that green post-it with my notes on the UT Nonprofit Management Certificate?)  –Jennifer

This year I resolve to put the big rocks first. In his classic book The 7 Habits of Highly Effective People, Stephen Covey lists habit No. 3 as “Put First Things First.” In a great demonstration to illustrate this point, he used large rocks to show the most important things, pebbles to show less important, and sand to show the small but distracting things. I’ll cut to the punchline: if you put the sand in first, there’s no room for the big rocks. My resolution for 2015 is to put the big rocks first. To accomplish this, I must purposefully differentiate the “big rocks” from the “sand.” This applies to my professional role at the Nonprofit Leadership Center, my personal roles of wife and mother, and my volunteer activities with New Tampa YoungLife and the AFP Suncoast Chapter. (Want to see a humorous depiction  of the big rocks demonstration? Click here for a video on the Franklin Covey YouTube channel)  –Sara

My resolution for 2015: To dwell in possibility. Emily Dickinson’s poem begins, “I dwell in possibility/a fairer house than prose/More numerous of windows/Superior – for doors.” While I do not pretend to be a scholar of poetry by any means, a number of Emily Dickinson’s poem resonate with me.  In this one she envisions a wide open space with many portals, unencumbered by obstacles and filled with opportunity. As we all contemplate our pathways ahead in 2015, this is a timely message. Too often as a leader I feel the need to know the answer, have the solution, to keep order. This poem reminds me that it can be better sometimes to hold back, take time and live in the space where all things are possible, and, by doing so, be able to examine the many dimensions of different ideas, alternate approaches, and infinite opportunities. That’s a space in which we can be creative and truly learn. Please join me!  “Of chambers as the cedars/impregnable of eye/And for an everlasting roof/The gambrels of the sky.”  –Emily

Wishing you and your team a very happy–and successful–New Year!

Looking Back with Thanks & Ahead with Resolution

Jennifer Dodd News, Stories

As 2014 draws to a close, the team here at the Nonprofit Leadership Center wanted to share our gratitude and our hopes with you! We are grateful for our partnership with Tampa Bay nonprofits throughout the past year, and we hope to continue to be a part of your successes in 2015. Please let us know how we can help you to learn the skills to run your business better. We are eager to hear from you what training you need in the new year.

The 2015 training year is a new beginning for the NLC; we’ve built the classes in the early part of the Spring semester around a theme of Refresh, with the goal of helping our Tampa Bay nonprofit professionals refresh their personal and professional skill sets. And we’re looking forward to introducing you to new trainers and new classes in January.

In the meantime, we thought we’d also share the resolutions we’ve each made around our own individual and organizational development:  

Much of my job requires attention to detail (the accounting piece) as well as a huge need to be organized (customer service and everything else!) Both of these skills are important enough to me and to my position at work to continually strive for excellence. Although these are things I think I do quite well, I also know that there is always room for improvement. So my resolutions for 2015 are to continually explore methods to improve how I can best support my organization through accurate and thorough management reports, and to research procedures that will improve my ability to be able to best respond to customer needs and requests.   –Lorraine

 

In making the jump to a new job this year, I have been excited to immerse myself in the learning culture of the NLC. We don’t just offer learning for other people; we have an active learning culture ourselves, including an allowance for training both here in our own classes and through other trainers. I’ve missed out on some classes I really would’ve liked to participate in this year because I told myself I was too busy learning my new job. So one of my resolutions for the new year is take advantage of every training opportunity that will help me work smarter, not harder in 2015. (I also want to explore Evernote because my current notebook and Post-It system isn’t an efficient or effective way for me to capture, store, and access information! Has anyone seen that green post-it with my notes on the UT Nonprofit Management Certificate?)  –Jennifer

This year I resolve to put the big rocks first. In his classic book The 7 Habits of Highly Effective People, Stephen Covey lists habit No. 3 as “Put First Things First.” In a great demonstration to illustrate this point, he used large rocks to show the most important things, pebbles to show less important, and sand to show the small but distracting things. I’ll cut to the punchline: if you put the sand in first, there’s no room for the big rocks. My resolution for 2015 is to put the big rocks first. To accomplish this, I must purposefully differentiate the “big rocks” from the “sand.” This applies to my professional role at the Nonprofit Leadership Center, my personal roles of wife and mother, and my volunteer activities with New Tampa YoungLife and the AFP Suncoast Chapter. (Want to see a humorous depiction  of the big rocks demonstration? Click here for a video on the Franklin Covey YouTube channel)  –Sara

My resolution for 2015: To dwell in possibility. Emily Dickinson’s poem begins, “I dwell in possibility/a fairer house than prose/More numerous of windows/Superior – for doors.” While I do not pretend to be a scholar of poetry by any means, a number of Emily Dickinson’s poem resonate with me.  In this one she envisions a wide open space with many portals, unencumbered by obstacles and filled with opportunity. As we all contemplate our pathways ahead in 2015, this is a timely message. Too often as a leader I feel the need to know the answer, have the solution, to keep order. This poem reminds me that it can be better sometimes to hold back, take time and live in the space where all things are possible, and, by doing so, be able to examine the many dimensions of different ideas, alternate approaches, and infinite opportunities. That’s a space in which we can be creative and truly learn. Please join me!  “Of chambers as the cedars/impregnable of eye/And for an everlasting roof/The gambrels of the sky.”  –Emily

 

Taking Time to be Thankful

Ashley Pero News, Stories

While we all try to be thankful throughout the year, November brings such warm reminders of being grateful and appreciative for what we have. As the holiday season begins we, as the staff of the Nonprofit Leadership Center, wanted to share one thing that makes us pause and give thanks. We’re so delighted to be able to provide education and training for the nonprofits in our community who provide so much and work every day to make our community a better place – for everyone!

“This week I was reminded to be thankful for something I usually take for granted: laundry. As a busy family, we generate a lot of laundry so it’s not something that generates much gratitude, usually. But this week Brian Butler who teaches our course “Form 990: It’s Not Just a Tax Return” shared some of his experiences with Current of Tampa Bay’s Laundry Love Project. Laundry Love Projects assist low-income people with meeting the basic need of washing clothes and linens. He told of meeting people who have to choose between putting gas in their car or washing their clothes. I was reminded of all of the things I have been blessed with in my life – family, education, opportunities – and how I sometimes forget to be grateful for the smallest of my blessings: a laundry room in my home, detergent, fabric softener. I’m especially grateful for my two reluctant laundry helpers – Emma age 10 and Will age 7 – and will try hard this week to convey to them what I learned about appreciation.” — Sara

“Without a doubt, this is my favorite time of the year! I am blessed to be a part of a large loving family and all but a few of them live near enough to me now so that we are able to get together often and celebrate with dinners, parties and gift exchanges. This wasn’t always the case as I have lived many of my adult years far away from sisters, brothers, parents, nieces, nephews, and all the rest, while I was bringing up my own sons. Now that I am reunited with much of my family, our frequent times spent together are extra special to me and always filled with joy, laughter and fun – and memorialized by lots of photos, especially now with the addition of darling grandchildren! As we gather again for this holiday season, I am thankful to all the family and friends – both near and afar.” – Lorraine

“This time of year reminds me to be thankful for something I too often take for granted – a full pantry. According to the USDA (http://tiny.cc/37j4nw) in 2009 – 2011 an average of 15% of Florida households were food insecure – they didn’t know where their next meal was coming from. This month, more than ever, I’ve tried to cook more at home and use the food that fills our pantry. While I complain about having to eat those canned green beans for dinner, I stop and think how grateful others would be for that opportunity. I also put a few more things in our cart that can be shared in our community to help those who aren’t in the same fortunate position as my family – in hopes they can start to stock their own pantry.” – Ashley

“Not a day goes by that I don’t drive by someone sitting at a bus stop waiting for the bus to come. And, every single time that happens, I am consciously and sincerely thankful for having a car on which I can rely every day. I am thankful for many things like my family, my job, and my colleagues at work. But those are things we are almost unconsciously grateful for every day.

My bus stop gratitude is very heartfelt because with different choices in my life, it could have been me waiting at the bus stop. Instead, I have been blessed with great transportation and I don’t have to worry or be inconvenienced. I am very thankful for this very special daily blessing.” — Grace

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.”

— William Arthur Ward

Save the Date: #GivingTuesday is December 2, 2014

Josh Connors News, Stories

Giving Tuesday is a movement to create a national day of giving to kick off the giving season added to the calendar on the Tuesday following Thanksgiving. The third annual Giving Tuesday is on December 2, 2014. In the same way retail stores take part in Black Friday and online retailers encourage Cyber Monday, the nonprofit sector has the opportunity to encourage giving to support our causes.

 

Check out a few national headlines after last year’s #GivingTuesday:

Locally the movement received quite a bit of press:

What does all of this mean for you?

  • If you are with a nonprofit organization, join us for a FREE informational session (September 4 or September 5) to learn how this can boost the donations you receive this year. #GivingTuesday can be incorporated into your current year-end solicitations or it can be a starting point to create a year-end giving campaign.
  • If you are a philanthropist of any kind – business or individual – plan now to highlight the organizations you support by using social media. The #GivingTuesday resources below have ideas for you, too.

Resources:

Start now to plan for December 2, 2014. Let’s all work together to make it even bigger in Tampa Bay this year!

 

Other Articles You Might Like:

An Attitude of Gratitude

Team NLC Stories

With Thanksgiving just a week away, the staff of the Nonprofit Leadership Center has paused to share some things we feel especially grateful for in 2014. We’re all grateful for the opportunity to work with the staff members and volunteers from so many worthy organizations. Thank you for all that you do for our community—and our world!

I recently enjoyed a two-week vacation in Hawaii where my son lives with his beautiful wife and my two adorable grandchildren. Of course I am grateful for being able to take this trip and spend time with them, since it had been 3 long years since my last trip to the Islands. And the bonus was that I met my granddaughter as a newborn and re-bonded with my 4-year old grandson! But when I can’t be with them, I realize how thankful I am for today’s technology, namely smartphones, the Internet, and Skype. I so often take them for granted, but because they keep me in touch with loved ones when we can’t physically be with each other and help us all feel connected when many months and thousands of miles separate us, I am grateful this year for these awesome capabilities and tools. — Lorraine

This Thanksgiving I’m feeling thankful for the arts, especially for those who teach the arts and are nurturing the next generation of artists—including the two who live under my roof. My children are learning from an amazing group that includes: an orchestra teacher and a chorus teacher in our middle school, two chorus teachers and one art teacher in our elementary school, and the children’s worship leaders at our church. To this group I say, “Thank you for your patience, creativity, and dedication.” The music that fills our home isn’t always perfect (have you ever heard someone learning to play the cello?), but is always heartfelt. Through music, my family is able to express joy and sadness and silliness. For this, I am deeply grateful. — Sara

As the “new kid on the block,” I’m grateful for generous and encouraging teammates here at the Nonprofit Leadership Center. I have been welcomed with open arms and encouraged at every turn (Thank you so much, Emily, Lorraine, and Sara. And to Ashley, my amazing and patient trainer, who has answered approximately 9 million questions in the last 34 days). As adults we spend so much of our waking life at the office, and so it’s important to me to work for a purpose, such as supporting the nonprofits who work tirelessly to improve our community, and in a positive environment. The NLC delivers both—in spades. And so, this Thanksgiving, I’m grateful to have found a home away from home at my new office. — Jennifer

I am grateful for laughter. It connects people in a most powerful way in a moment and then for days, weeks, or even years to come. This summer while visiting his uncle, my son Josh discovered the classic Saturday Night Live episodes. At first I was stunned and my parental instinct doubted the appropriateness of much of that material for my 15 year old. But I saw how he and his uncle would just say one word from a skit and burst into fits of laughter. Of course, my husband and I had long forgotten some of the antics of Gilda Radner and company, but Josh couldn’t wait to have us watch it again so that we could share in their mirth. Their fun became our fun; their laughter, our laughter.  Some of our favorite parts were when the cast members broke character and started laughing uncontrollably themselves. Even now, many months later, there is hardly a day that goes by in our house that Debbie Downer is not referenced and reenacted for levity. So during the hurried holiday season—as we all race to meet our deadlines, both real and imagined—I hope that we remember to take a moment to see and to share a good laugh with a friend, family member, or co-worker. It is truly a tie that binds. — Emily

Happy Thanksgiving!