Raise more money from fewer donors

Raising MORE money from LESS donors: Secrets to a Better Annual Giving Strategy (Virtual)

Laurel Westmoreland

  • October 26, 2021
    8:30 am - 12:30 pm EST

The foundation of every successful fundraising program is donors who continue to give to your nonprofit year after year. By identifying and increasing your donors’ giving and involvement, you can strengthen your loyal donor base, grow your annual revenue and ensure your organization’s long-term stability and success.

But how do you transform your annual giving program from good to great? From direct mail, email and social media to online giving, cause-related marketing and special events, this virtual training will reveal how you and your organization should use each technique as part of a comprehensive program that invests your resources most efficiently.

In this interactive session, you will learn how to:

  • Strategically identify new prospects
  • Increase donor retention and stewardship
  • Increase donor giving and involvement
  • Develop dynamic annual giving strategies
  • Maximize the use of volunteers in fundraising
  • Develop your own annual giving plan and return to your organization ready to raise more money

Who should attend:  Anyone with fundraising knowledge who wants to develop or improve their annual giving strategy will benefit from this training.








Alyce Lee Stansbury, CFRE is a 25-year fundraising veteran and seasoned advisor in nonprofit management and board development. She has raised millions of dollars and helped her clients grow fundraising results by more than 200% and exceed campaign goals by 45%. Alyce Lee is a nationally certified Master Trainer in Fundraising, a sought-after speaker and co-writes a weekly newspaper column called “Notes on Nonprofits.”

She is past president of the Big Bend chapter of the Association of Fundraising Professionals and the first recipient of the chapter’s Outstanding Fundraising Professional Award. She is Board Chair of the Institute for Nonprofit Innovation and Excellence in Tallahassee and a passionate advocate for the nonprofit sector.


Virtual-October 26, 2021 | 8:30 am-12:30 pm EST  (Rescheduled from September 30, 2021.)

$288.00 Only $69.00 (when logged in) thanks to the support of our partners and funders

Please note that registration will close at 11:55 pm EST on October 21, 2021.

CFRE Continuing Education Points
Full participation in this program is applicable for 4.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts).

NLC/Children’s Board of Hillsborough County No-Show Policy – effective July 1, 2018
Effective July 1, 2018, Children’s Board of Hillsborough County-funded organizations using codes to claim CBHC-funded seats at NLC trainings or events will be responsible for payment of registration and processing fees in the event of a no-show. Please read the full no-show policy here.

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, cancellation and refunds.

There may be photographing of the training for use in our marketing materials. If you do not wish to be captured on film, please alert staff when you check in for class. 

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United States


Zoom details will be provided to registrants about one week prior to the training date.