Develop a Winning Case for Support

Develop a Winning Case for Support (Virtual)

Laurel Westmoreland

  • Session 1
    May 5, 2021
    8:30 am - 12:30 pm EST
  • Session 2
    May 12, 2021
    1:00 pm - 3:00 pm EST

A nonprofit’s case for support tells your organization’s story in a compelling manner and articulates the reasons a donor should support your mission. A case for support is critical to distinguishing your organization from other nonprofits and for ensuring that your staff and board can consistently and clearly communicate your organization’s message.

After this two-part class led by Sara Leonard, MBA, CFRE, you will know how to:

  • Find the words that paint a compelling picture of your organization
  • Write a winning case for support
  • Develop case statements for individual programs/projects
  • Present your case for support to funders and other stakeholders
  • Engage board members and prospects in the development of your case

You will leave the first session with the skills and tools to begin drafting your organization’s case for support. Then, during the second session, you will have the opportunity to present your case to a group of experts and receive valuable feedback to sharpen your approach. At the conclusion of the series, you will have a well-developed draft of your case for support that will become invaluable in your fundraising efforts.

Who should attend: Professionals at all levels can benefit from this program — from executive directors, development directors and program staff to board members and volunteer managers —anyone responsible for securing resources for your organization and telling its story.

What to bring: To maximize your in-class experience, please bring your mission statement, existing case for support or case statements (even if they are out of date), and your creativity and enthusiasm.

Required core program for the Certificate in Fund Development Leadership 


May 5, 2021  8:30 am-12:30 pm EST and May 12, 2021  1-3 pm EST
$432.00 Only $105.00 (when logged in) thanks to the support of our 
partners and funders

Please note registration will close at 11:55 pm EST on May 3, 2021.

CFRE Continuing Education Points
Full participation in this program is applicable for 6.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts).

NLC/Children’s Board of Hillsborough County No-Show Policy – effective July 1, 2018
The Children’s Board of Hillsborough County (CBHC) has asked NLC to reframe our no-show policy for their providers.

Effective July 1, 2018 CBHC-funded organizations using codes to claim CBHC-funded seats at NLC trainings or events will be responsible for payment of registration and processing fees in the event of a no-show. Please read the full no-show policy here.

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, and cancellation and refunds.

There may be photographing of the training for use in our marketing materials. If you do not wish to be captured on film, please alert staff when you check in for class. 

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United States


Zoom details will be provided to registrants about one week prior to the training date.