Crafting an Effective Marketing and Communications Strategy

Laurel Westmoreland

  • May 24, 2018
    8:30 am - 12:30 pm EST

May 24, 2018 | 8:30a -12:30p

$276.00 Only $69.00 (when logged in) thanks to the support of our partners and funders

Build a data-driven marketing and communications strategy that attracts new donors and increases your brand visibility. Bring your laptop and come ready to dive in to build the framework for your strategic plan following a proven methodology.

Workshop participants will explore a tested case study while gaining the knowledge to:

  • Implement cost effective research tools.
  • Identify and track measurable goals.
  • Establish realistic expectations with key stakeholders.
  • Secure board member and leadership support.
  • Select tactics that produce the best results.
  • Determine when the media is the best target for your message.

Heather Grzelka enjoys nearly two decades of experience advancing social causes by generating positive media attention that influences policymakers and increases donor support. Before founding Madeira Public Relations, Heather spent the first decade of her career successfully navigating the Washington, D.C., political arena on behalf of numerous nationally recognized nonprofit organizations and has a proven track record of influencing meaningful change.


CFRE Continuing Education Points
Full participation in this program is applicable for 4.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts).

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, and cancellation and refunds.

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Venue Phone: 813-287-8779 or

Venue Website:

1408 N Westshore Boulevard, Suite 140, Tampa, Florida, 33607, United States


Towers at Westshore is at the corner of W Laurel Street and N Westshore Boulevard.