Developing a Winning Narrative for GDTB

Laurel Westmoreland

  • April 12, 2018
    2:00 pm - 4:00 pm EST

**NEW FOR 2018**

April 12, 2018 | 2:00 -4:00p 

$138.00 Only $45.00 (when logged in) thanks to the support of our partners and funders

Maximize donor impact by developing a digital video strategy that elevates your brand’s story. This fast-paced workshop will cover a little of everything. We’ll investigate the components of a powerful story and demonstrate how to leverage a surprisingly modest social media advertising budget to engage your target audience. Join NLC trainer, Heather Grzelka, and learn best practices for creating high-quality videos with just their cell phones and will leave with their own personalized Give Day Tampa Bay strategy.

Heather Grzelka enjoys nearly two decades of experience advancing social causes by generating positive media attention that influences policymakers and increases donor support. Before founding Madeira Public Relations, Heather spent the first decade of her career successfully navigating the Washington, D.C., political arena on behalf of numerous nationally recognized nonprofit organizations and has a proven track record of influencing meaningful change.


CFRE Continuing Education Points
Full participation in this program is applicable for 2.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts).

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, and cancellation and refunds.

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Venue Phone: 813-287-8779 or

Venue Website:

1408 N Westshore Boulevard, Suite 140, Tampa, Florida, 33607, United States


Towers at Westshore is at the corner of W Laurel Street and N Westshore Boulevard.