Donor Retention 101

Laurel Westmoreland

  • June 12, 2019
    8:30 am - 12:30 pm EST

June 12, 2019 | 8:30a -12:30p  
Only $69.00 (when logged in) thanks to the support of our partners and funders

Donor retention is a hot topic in fundraising right now. Why so important? Because a retained donor leads to the sustainability an organization needs to further its mission.

Whether you are working hard to improve your donor retention or you haven’t given it much thought, this program will help you measure and improve your donor retention. Using hands-on exercises, we’ll explore best practices for donor retention.


-examine your current practices to determine where to improve donor retention

-shift the focus from your organization to the donor

-create a plan to increase retention of your organization’s donors

Who should attend? This course is designed for staff and volunteers who are responsible for fundraising. This includes: development professionals, executive staff, communications staff and board members.

Join us for this program as Sara Leonard, MBA, CFRE guides you through the elements of a winning fundraising strategy.

CFRE Continuing Education Points
Full participation in this program is applicable for 4.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts).

NLC/Children’s Board of Hillsborough County No-Show Policy – effective July 1, 2018
The Children’s Board of Hillsborough County (CBHC) has asked NLC to reframe our no-show policy for their providers.

Effective July 1, 2018 CBHC-funded organizations using codes to claim CBHC-funded seats at NLC trainings or events will be responsible for payment of registration and processing fees in the event of a no-show. Please read the full no-show policy here.

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, and cancellation and refunds.

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Venue Phone: 813-287-8779 or

Venue Website:

1408 N Westshore Boulevard, Suite 140, Tampa, Florida, 33607, United States


Towers at Westshore is at the corner of W Laurel Street and N Westshore Boulevard.