Image of paper airplanes moving forward

Elevate Your Nonprofit’s Reputation & Community Impact Series (In-person)

Carina Kleter

  • How to Understand and Improve Your Communication with Charity Watchdog Groups
    January 25, 2022
    9:00 am - 12:00 pm EST
  • How to Demonstrate Your Community Impact: Thinking Differently About Reporting
    February 22, 2022
    9:00 am - 12:00 pm EST

This two-part series helps nonprofit staff and board leaders understand how to enhance their organization’s reputation and relevance in a time of unlimited data and popular charity watchdog groups. Following these sessions, you’ll understand how to think differently about reporting and more effectively tell your impact story.

This series is critical for anyone who speaks with current or potential funders or donors about your organization’s impact, especially executive leaders, board members, grant writers, communications/marketing, and development staff.

$244.00 Only $79 each (when logged in) thanks to the support of our funders

OR $488.00 Only $149 (when logged in) for both sessions

Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts or promo codes).

This event is being held IN-PERSON at our training room in Tampa, FL.

How to Understand & Improve Communication with Charity Watchdog Groups | January 25, 2022

Registration closes at 11:55 p.m. Eastern on January 23, 2022.

With unlimited data just a click away, Millennials and Gen Z want to know how nonprofits are using their funds, often looking to Charity Navigator rankings and GuideStar’s communications platform before making charitable gifts. What do these ratings really mean? What data is used to formulate them and how do they affect your nonprofit’s reputation? What should you be paying attention to (or not) when it comes to elevating your scores?

In this class, you will:

  • Understand what the GuideStar and Charity Navigator evaluation processes look like and what their results mean for your organization and our nonprofit sector
  • Learn the strengths and weaknesses of third-party evaluations
  • Be able to develop a strategy to use these evaluations for your nonprofit

How to Demonstrate Community Impact: Thinking Differently About Reporting | February 22, 2022

Registration closes at 11:55 p.m. Eastern on February 20, 2022.

Nonprofit communications platform GuideStar recommends that every nonprofit is responsible for communicating its impact. But how do you do that effectively beyond dollars raised and constituents served?

This class will help you think differently about reporting to showcase your supporters’ social return on investment and true mission impact.

Specifically, you will:

  • Review best practice case studies, including community impact reports from the Conn Memorial Foundation’s education initiatives
  • See a real-world example of a nonprofit that adopted GuideStar’s questions to communicate their community impact
  • Learn from a funder and collaborator perspective what partners are looking for to motivate continued or new support
  • Understand the necessary components to create a meaningful impact report for your organization
  • Receive a template/checklist for effectively articulating and presenting your organization’s community impact report

Meet Your Trainer

For nearly three decades, Sheff Crowder, founding chair of the Nonprofit Leadership Center, has led the Conn Memorial Foundation, analyzing community organizations and their impact. As a funder and facilitator for several collaborative initiatives, he will provide valuable insights for how nonprofit leaders can demonstrate a social return on their investment to donors, funders and key stakeholders using his organization’s community impact reports as a case study.

The Conn Memorial Foundation provides leadership and grants to organizations in Hillsborough County that support the educational achievement of children and youth in low-income neighborhoods and strengthen the capacity of leaders in preschools, schools and social service organizations. He is also an instructor at the University of Tampa in nonprofit management. Sheff has a bachelor’s degree from Wheaton College and a master’s degree from Fuller Theological Seminary.

Safety and Health Protocols for In-Person Classes

The safety and health of all visitors, students, trainers and staff is our top priority.

The Nonprofit Leadership Center is taking necessary precautions to ensure the safety of guests and participants for all in-person training sessions:

  • We are following all federal health and safety guidelines, as well as guidance from state and local governments. Depending on the community spread of COVID-19, this may include protocols such as wearing face coverings and social distancing. Registrants will receive an email from NLC one week prior to each in-person training session that outlines specific protocols to expect on the event day.
  • We are using enhanced protocols and practices to keep our Training Room healthy and safe.
  • Training Room capacity is limited to ensure proper distancing.
  • Any person who is feeling unwell or suspects they have been exposed to contagious illness is asked to refrain from attending in-person training events. If you are not feeling well on the day of your training or are aware of exposure (within the previous 10 days) to someone who has tested positive for COVID-19, we ask that you cancel or reschedule your visit with us, whether or not you appear to be experiencing symptoms of illness. If you need to cancel for this reason, please notify us, and we will be happy to provide program credit equivalent to the registration fees already paid.

Please note: In-person training events are subject to be changed to virtual (via Zoom), rescheduled or canceled depending on current CDC guidelines and/or state and local government recommendations as the date of the training approaches. If such a change is required, registrants will be notified in advance.

CFRE Continuing Education Points
Full participation in each class is applicable for 4.0 points per class in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



Registration & Cancellation Policies

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, cancellation and refunds.

NLC/Children’s Board of Hillsborough County (CBHC) No-Show Policy
If you use a CBHC code to register for an NLC event, you will be responsible for paying the registration and processing fees if you do not show up for the class. Please read the full no-show policy here.

Visit our FAQ page for answers to other questions you may have.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779 or

There may be photographing of the training for use in our marketing materials. If you do not wish to be captured on film, please alert staff at registration. 

We're sorry, but all tickets sales have ended because the event is expired.


Venue Phone: 813-287-8779 or

Venue Website:

1408 N Westshore Boulevard, Suite 140, Tampa, Florida, 33607, United States


Towers at Westshore is at the corner of W Laurel Street and N Westshore Boulevard.