Fundraising 101: Fund Development Fundamentals (Virtual)

Laurel Westmoreland

  • Session 1
    July 17, 2020
    8:30 am - 12:30 pm EST
  • Session 2
    July 24, 2020
    8:30 am - 12:30 pm EST

Fundraising is one of the most important things your nonprofit organization does. This course is your starting point for fund development. This active-learning course will provide an understanding of the language and practice of fundraising.

Fundraising 101 will provide you with the basic skills and an understanding of fund development. Join Sara Leonard, MBA, CFRE and learn these skills that will allow you make a larger impact, no matter your position in the organization.

In this program you will:

  • Learn key fundraising terms and concepts
  • Understand and begin drafting your development plan
  • Learn how to develop and use a case for support
  • Learn to engage all organization staff, board and donors in reaching development goals
  • See the importance of stewardship and best practices in donor relations

Who should attend: This program is designed for those who are not experienced in fundraising (0-3 years of experience) but have responsibility or share responsibility for the fund development efforts of their organizations and would benefit from enhanced knowledge of solid fund development practices, procedures, and tools.

Attending this class earns you a Certificate in Fund Development Fundamentals.



Sara Leonard, MBA, CFRE  is a solutions-oriented advancement professional with over 25 years’ experience in development and administration in the nonprofit field.  She received her Bachelor’s Degree in Business Administration from the University of Tampa and an MBA from the University of South Florida.  She is a Certified Fundraising Executive and has been named as a Master Trainer by the Association of Fundraising Professionals.

She has worked in the nonprofit sector raising funds for healthcare, educational and cultural organizations. She managed development operations including identification, cultivation, solicitation, and stewardship of donors, managing annual giving, major gift cultivation and solicitation, training and management of staff, board and volunteers, foundation and corporate support, sponsorships, annual funds, special events and in-kind support. She is widely considered an expert in crisis fundraising and has guided organizations through capital campaigns – both large and small.

The founding director of the Nonprofit Leadership Center’s Fund Development Academy, Sara launched the Sara Leonard Group in April 2015 to provide consulting, coaching and training to fundraisers, CEO’s and nonprofit board members. She continues to serve as an instructor for the Fund Development Academy.

Sara serves on the board of directors of the Suncoast Chapter of the Association of Fundraising Professionals and New Tampa Young Life.  She is a former board member of the AFP Florida Caucus.  She lives in Tampa with her husband and two children.

Virtual-July 17 and 24, 2020 | 8:30a -12:30p each day
Only $130.00 (when logged in) thanks to the support of our partners and funders

In response to COVID-19, this class has been rescheduled as a virtual training via Zoom.  Registrants will receive an e-mail with login instructions before class.  If you are already registered but cannot attend virtually, please e-mail us at

Please note that registration will close at 11:55 pm on July 14, 2020.

CFRE Continuing Education Points
Full participation in this program is applicable for 6.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts).

NLC/Children’s Board of Hillsborough County No-Show Policy – effective July 1, 2018
The Children’s Board of Hillsborough County (CBHC) has asked NLC to reframe our no-show policy for their providers.

Effective July 1, CBHC-funded organizations using codes to claim CBHC-funded seats at NLC trainings or events will be responsible for payment of registration and processing fees in the event of a no-show. Please read the full no-show policy here.

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, cancellation and refunds.

There may be photographing of the training for use in our marketing materials. If you do not wish to be captured on film, please alert staff when you check in for class. 

We're sorry, but all tickets sales have ended because the event is expired.


United States


Zoom details will be provided to registrants about one week prior to the training date.