Lead Your Fundraising Program to New Heights

Lead Your Fundraising Program to New Heights (Virtual)

Laurel Westmoreland

  • Session 1
    August 18, 2021
    8:30 am - 12:30 pm EST
  • Session 2
    August 25, 2021
    8:30 am - 12:30 pm EST

Successful fundraising never happens by accident. It’s the result of dedicated and experienced leaders who understand how to manage a development program with strategic vision and impact. In this interactive course, you will receive comprehensive and practical information to move your fundraising career and organization forward.

During this program, led by Sara Leonard, MBA, CFRE, you will learn to:

  • Better manage your fundraising programs and activities
  • Respond to challenges and ethical dilemmas
  • Use benchmarking to increase development program performance
  • Understand different communication styles to build stronger relationships with donors, staff and constituents
  • Effectively plan, manage and implement a successful fund development operation

Who should attend: This program is designed for experienced fundraisers who want to grow and advance in the development field.

Required core program for the Certificate in Fund Development Leadership 


Sara Leonard, MBA, CFRE

Sara is a solutions-oriented advancement professional with more than 25 years of experience in nonprofit development and administration. She received her Bachelor’s Degree in Business Administration from the University of Tampa and an MBA from the University of South Florida. She is a Certified Fund Raising Executive (CFRE) and has been named as a Master Trainer by the Association of Fundraising Professionals.

Throughout her career raising funds for health care, educational and cultural organizations, Sara has managed development operations, including identification, cultivation, solicitation and stewardship of donors; annual giving; major gift cultivation and solicitation; training and management of staff, board and volunteers; foundation and corporate support; sponsorships; annual funds; special events; and in-kind support. She is widely considered an expert in crisis fundraising and has guided organizations through capital campaigns — both large and small.

The founding director of the Nonprofit Leadership Center’s (NLC) Fund Development Academy, Sara launched the Sara Leonard Group in April 2015 to provide consulting, coaching and training to fundraisers, CEOs and nonprofit board members. She continues to serve as an instructor at NLC.

Additionally, Sara serves on the board of directors of the Suncoast Chapter of the Association of Fundraising Professionals and New Tampa Young Life. She is a former board member of the AFP Florida Caucus. She lives in Tampa with her husband and two children.

Virtual-August 18, 25, 2021 | 8:30 am-12:30 pm EST each day

$576.00 Only $130.00 (when logged in) thanks to the support of our partners and funders

Please note that registration will close at 11:55 pm EST on August 15, 2021.

CFRE Continuing Education Points
Full participation in this program is applicable for 8.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts).

NLC/Children’s Board of Hillsborough County No-Show Policy – effective July 1, 2018
Effective July 1, 2018, Children’s Board of Hillsborough County-funded organizations using codes to claim CBHC-funded seats at NLC trainings or events will be responsible for payment of registration and processing fees in the event of a no-show. Please read the full no-show policy here.

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, cancellation and refunds.

There may be photographing of the training for use in our marketing materials. If you do not wish to be captured on film, please alert staff when you check in for class. 

We're sorry, but all tickets sales have ended because the event is expired.


United States


Zoom details will be provided to registrants about one week prior to the training date.