Major Gift Fundraising for Nonprofits

Getting to YES: Best Practices for Major Gift Fundraising (Virtual)

Laurel Westmoreland

  • February 24, 2021
    8:30 am - 12:30 pm EST

Asking for and receiving major gifts is the most cost-effective way to raise money. Too often, staff and board members don’t know how, are overwhelmed by the process or too afraid to ask. If this sounds familiar, this workshop is for you. Alyce Lee Stansbury, CFRE, fundraising expert and popular NLC instructor, will help you build authentic relationships with donors, earn the right to ask, and ensure individual giving is a thriving part of your fundraising program — even during the most challenging fundraising climates.

After this course, you will:

  • Understand donor motivations and how they influence giving;
  • Be able to distinguish the roles of the fundraising team; and
  • Learn proven methods to prepare for and successfully ask for gifts.

This training is best for executive directors, development staff with intermediate or advanced experience, major gifts officers, your board chair and development committee members.

Alyce Lee Stansbury, CFRE is a 25-year fundraising veteran and seasoned advisor in nonprofit management and board development. She has raised millions of dollars and helped her clients grow fundraising results by more than 200% and exceed campaign goals by 45%. Alyce Lee is a nationally certified Master Trainer in Fundraising, a sought-after speaker and co-writes a weekly newspaper column called “Notes on Nonprofits.”

She is past president of the Big Bend chapter of the Association of Fundraising Professionals and the first recipient of the chapter’s Outstanding Fundraising Professional Award. She is Board Chair of the Institute for Nonprofit Innovation and Excellence in Tallahassee and a passionate advocate for the nonprofit sector.


Virtual-February 24, 2021 | 8:30 am-12:30 pm EST

$288.00 Only $69.00 each (when logged in) thanks to the support of our partners and funders

Please note that registration will close at 11:55 pm EST on February 21, 2021.

CFRE Continuing Education Points
Full participation in this program is applicable for 4.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts).

NLC/Children’s Board of Hillsborough County No-Show Policy – effective July 1, 2018
Effective July 1, 2018, Children’s Board of Hillsborough County-funded organizations using codes to claim CBHC-funded seats at NLC trainings or events will be responsible for payment of registration and processing fees in the event of a no-show. Please read the full no-show policy here.

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, cancellation and refunds.

There may be photographing of the training for use in our marketing materials. If you do not wish to be captured on film, please alert staff when you check in for class. 

We're sorry, but all tickets sales have ended because the event is expired.


United States


Zoom details will be provided to registrants about one week prior to the training date.