Marketing & Communications Series (Virtual)-JWB

Laurel Westmoreland

  • How to Build a Successful Marketing Campaign for Your Nonprofit
    March 23, 2021
    8:30 am - 12:30 pm EST
  • Maximize Your Cause Marketing: Get More Companies to Support Your Cause
    April 6, 2021
    8:30 am - 12:30 pm EST

In this interactive series, you will walk away with a focused marketing road map that strategically aligns with your organizational goals for 2021. Ever wondered how to create a marketing strategy that will move the needle for your nonprofit? Or how to build a plan for connecting with and mobilizing key audiences? By the end, you will have a practical step by step digital and experiential marketing blueprint, including a detailed campaign and execution plan, which can significantly increase the brand awareness, organizational impact and fundraising ability of your organization.

These classes are made possible with generous funding from Pinellas County Funders, with additional support from Community Foundation of Tampa Bay & Wells Fargo 


Session 1:  How to Build a Successful Marketing Campaign for Your Nonprofit

Virtual-March 23, 2021 8:30 am-12:30 pm EST

Building a successful marketing campaign for your nonprofit is not as complicated as you may think. This interactive course will prepare you to create and implement effective marketing campaigns that connect your messages with the right audiences to inspire them to action.

During this workshop, participants will learn how to:

  • Define marketing goals and objectives
  • Identify the right target audiences
  • Develop strategies to drive measurable outcomes
  • Discuss the use of owned, earned and paid channels to communicate your message
  • Establish unique and compelling messaging
  • Determine the appropriate frequency of communications and tactics
  • Measure and optimize success

Who should participate in this session?

Any nonprofit leader who is responsible for communications and marketing or would like to learn more about fine-tuning their marketing strategy


Session 2: Maximize Your Cause Marketing: Get More Companies to Support Your Cause

Virtual-April 6, 2021 8:30 am-12:30 pm EST

One of the most important ways to raise revenue for your nonprofit is to engage more companies and community partners to support your cause. In this class, you will learn how to maximize your cause marketing, including identifying prospects, building relationships, positioning your nonprofit for success and creating an action plan that results in shared value.

After this course, you will:

  • Understand the fundamentals of cause marketing and what makes it successful
  • Learn how to identify prospects
  • Gain relationship-building techniques you can use immediately
  • Enhance the partnership benefits you offer to ensure they are mutually attractive
  • Receive ideas for promoting your cause partnerships
  • Learn how to measure your cause marketing success

Who should participate in this session?

Nonprofit leaders seeking to build their organization’s cause marketing portfolio and expand relationships with companies that will support their mission

Merrill Stewart, CFRE, is the CEO of Marketing & Business Solutions, LLC, based in St. Petersburg, Florida. She has worked with and for clients in the for-profit and nonprofit sectors for more than 20 years. She brings a level of strategy, expertise, detail focus, professionalism and best practices to her work. Merrill’s passion is helping her clients develop the right message and build the right relationships to help scale their business, including marketing and revenue generation (sales and fundraising).


Virtual-March 23 & April 6, 2021 | 8:30 am-12:30 pm EST

$288.00 Only $69.00 each (when logged in) thanks to the support of our partners and funders

Please note that registration will close at 11:55 pm EST on March 18 & April 1, 2021.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, cancellation and refunds.

There may be photographing of the training for use in our marketing materials. If you do not wish to be captured on film, please alert staff when you check in for class. 

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United States


Zoom details will be provided to registrants about one week prior to the training date.