*Rescheduling to a Later Date* Pinellas-Marketing & Communications Series-JWB

Laurel Westmoreland

  • MC Session 2 - April 8
    April 8, 2020
    8:30 am - 12:30 pm

*In response to COVID-19, this class is being rescheduled to a later date.  If you are already registered for the class, we will communicate next steps via e-mail as information becomes available.  Please keep an eye on your inbox for updates.*


Session 1–TBD April 1, 2020, 8:30am-12:30pm–Marketing Your Organization’s Impact with Emily Ghosh Harris

Session 2–TBD April 8, 2020, 8:30am-12:30pm–Elevating Your Story and Improving Engagement with Emily Ghosh Harris

These classes are made possible with generous funding from:

With additional support from Community Foundation of Tampa Bay & Wells Fargo 

Pinellas Series Description

NLC is so pleased to present a series of classes in Pinellas County in 2020! The five series of classes that we are offering – each series comprised of 2-3 sessions – will cover the following five topics: marketing & communications, fund development, board governance, leadership development, and financial management. There are a few things unique to these Pinellas classes that we’d like to share with you:

  1. All of these classes are happening in Pinellas but in various locations, so please pay close attention to the location listed below as well as our reminder e-mails to make sure you end up at the right place!
  2. You will get the most benefit out of a series if you sign up for each of the sessions in the series. You must register for each session that you plan to attend by selecting each from the registration menu below.
  3. NLC is thrilled to provide classroom training in Pinellas, thanks to the generous support of our funders: Juvenile Welfare Board, Allegany Franciscan Ministries, Foundation for a Healthy St. Petersburg and Pinellas Community Foundation. When you accept a free seat from a funder, there is an expectation that if you cannot attend, you will either send a coworker in your place or let us know with enough notice so that we can offer the seat to another organization on the waiting list (we expect most of these classes to sell out). We will be sharing attendance with the funders after class so they can see who benefitted from their support, so we thank you for your cooperation as we strive to reach the greatest number of nonprofit leaders possible through our training in Pinellas.


Marketing & Communications Series

In this interactive series and discovery workshop, you will walk away with a focused marketing road map that strategically aligns with your organizational goals for 2020. Ever wondered how to create a marketing strategy that will move the needle for your nonprofit? Or how to build a plan for connecting with and mobilizing key audiences? By the end of this workshop, you will have a practical step by step digital and experiential marketing blueprint, including a detailed campaign and execution plan, which can significantly increase the brand awareness, organizational impact and fundraising ability of your organization.

Session 1: Planning Your Organization’s Marketing Strategy to Maximize Impact

This course is designed to help you create an annual strategic marketing plan for your organization outlining a tactical approach to goal-setting, audience growth practices, resource allocation and measurement – mapping out your organization’s entire year of key marketing initiatives and programs.

Topics include:
1. Reverse engineering your desired outcome
2. Taking inventory
3. Assessing opportunities and goals
4. Identifying and connecting with key audiences including donors, board members, volunteers and community members
5. How to set up digital channels and systems for your nonprofit
6. How to identify and allocate resources (internal and external partners) and save on expenses
7. How to measure success – website analytics and reporting, social media metrics, email marketing metrics, subscribers, and revenue goals

Who should attend the session?
This series is designed for nonprofit CEO’s, senior leaders and anyone in the organization who is involved with marketing.


Session 2: Elevating Your Story & Improving Brand Engagement

This course is designed to help you connect with your organizational and personal ‘WHY’ so you can gain clarity and communicate to key audiences the purpose behind your organization, inspiring others to want to give their time, energy and resources to help make an impact. This course will help you to think outside of the box to connect with strategic partners, gain media exposure and plan strategic marketing initiatives that will help move the needle for your organization.

Topics include:
1. Connecting to your why
2. Enhancing your brand’s identity
3. How to develop a channel strategy and select strategic, tactical and creative initiatives
4. How to create a social media, email marketing, content, PR, digital and events strategy
5. How to brainstorm and identify outside of the box initiatives and ideas that can generate publicity and brand recognition

Who should attend the session?
This series is designed for nonprofit CEO’s, senior leaders and anyone in the organization who is involved with marketing.

Founder of Soul Media Global, Emily Harris is an accomplished business strategist, visionary and entrepreneur. Emily has an extensive digital media background, specializing in brand development and experiential marketing. Before founding Soul Media, Emily earned a Master of Business Administration degree and was one of the youngest Directors trusted to lead the Digital Marketing department for a Fortune 500 company. Since then she has spearheaded digital marketing campaigns and developed brand strategy for some of the largest media companies in the world, multi-billion dollar brands, startups and everything in between.

Emily’s charisma and passion for her work is magnetizing. Her ability to help clients connect with their target audience in a meaningful way and inspire brand loyalty is what makes her a powerful force and thought leader in the digital marketing world. Emily has dedicated her career to helping individuals and businesses of all sizes reach their highest potential.

When she’s not helping women entrepreneurs and conscious companies make global impact, Emily enjoys traveling, interviewing guests on her podcast – The Soul Collective, and spending time on the water.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, and cancellation and refunds.

There may be photographing of the training for use in our marketing materials. If you do not wish to be captured on film, please alert staff when you check in for class. 


2333 34th Street South, St. Petersburg, Florida, 33711, United States