Marketing for Greater Impact and Engagement Series (Virtual)

Laurel Westmoreland

  • Planning Your Organization’s Marketing Strategy to Maximize Impact
    August 6, 2020
    8:30 am - 12:30 pm EST
  • Elevating Your Story & Improving Brand Engagement
    August 13, 2020
    8:30 am - 12:30 pm EST

In this interactive series and discovery workshop, you will walk away with a focused marketing road map that strategically aligns with your organizational goals for 2020. Ever wondered how to create a marketing strategy that will move the needle for your nonprofit? Or how to build a plan for connecting with and mobilizing key audiences? By the end of this workshop, you will have a practical step by step digital and experiential marketing blueprint, including a detailed campaign and execution plan, which can significantly increase the brand awareness, organizational impact and fundraising ability of your organization.

These classes are made possible with generous funding from:

With additional support from Community Foundation of Tampa Bay & Wells Fargo 


Session 1: Planning Your Organization’s Marketing Strategy to Maximize Impact

Virtual-August 6, 2020 8:30am-12:30pm

$288.00 Only $69.00 (when logged in) thanks to the support of our partners and funders

This course is designed to help you create an annual strategic marketing plan for your organization outlining a tactical approach to goal-setting, audience growth practices, resource allocation and measurement – mapping out your organization’s entire year of key marketing initiatives and programs.

Topics include:
1. Reverse engineering your desired outcome
2. Taking inventory
3. Assessing opportunities and goals
4. Identifying and connecting with key audiences including donors, board members, volunteers and community members
5. How to set up digital channels and systems for your nonprofit
6. How to identify and allocate resources (internal and external partners) and save on expenses
7. How to measure success – website analytics and reporting, social media metrics, email marketing metrics, subscribers, and revenue goals

Who should attend the session?
This series is designed for nonprofit CEO’s, senior leaders and anyone in the organization who is involved with marketing.


Session 2: Elevating Your Story & Improving Brand Engagement

Virtual-August 13, 2020 8:30am-12:30pm

$288.00 Only $69.00 (when logged in) thanks to the support of our partners and funders

This course is designed to help you connect with your organizational and personal ‘WHY’ so you can gain clarity and communicate to key audiences the purpose behind your organization, inspiring others to want to give their time, energy and resources to help make an impact. This course will help you to think outside of the box to connect with strategic partners, gain media exposure and plan strategic marketing initiatives that will help move the needle for your organization.

Topics include:
1. Connecting to your why
2. Enhancing your brand’s identity
3. How to develop a channel strategy and select strategic, tactical and creative initiatives
4. How to create a social media, email marketing, content, PR, digital and events strategy
5. How to brainstorm and identify outside of the box initiatives and ideas that can generate publicity and brand recognition

Who should attend the session?
This series is designed for nonprofit CEO’s, senior leaders and anyone in the organization who is involved with marketing.

Founder of Soul Media Global, Emily Ghosh Harris is an accomplished business strategist, visionary and entrepreneur. Emily has an extensive digital media background, specializing in brand development and experiential marketing. Before founding Soul Media, Emily earned a Master of Business Administration degree and was one of the youngest Directors trusted to lead the Digital Marketing department for a Fortune 500 company. Since then she has spearheaded digital marketing campaigns and developed brand strategy for some of the largest media companies in the world, multi-billion dollar brands, startups and everything in between.

Emily’s charisma and passion for her work is magnetizing. Her ability to help clients connect with their target audience in a meaningful way and inspire brand loyalty is what makes her a powerful force and thought leader in the digital marketing world. Emily has dedicated her career to helping individuals and businesses of all sizes reach their highest potential.

When she’s not helping women entrepreneurs and conscious companies make global impact, Emily enjoys traveling, interviewing guests on her podcast – The Soul Collective, and spending time on the water.

In response to COVID-19, this class is being rescheduled as a virtual training via Zoom.  Registrants will receive an e-mail with login instructions prior to class.

Please note that registration will close at 11:55 pm on August 3, 2020 for Session 1 and on August 10, 2020 for Session 2.


CFRE Continuing Education Points
Full participation in this program is applicable for 4.0 points each in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts).

This series is not eligible for Children’s Board funded seats by use of a promo code.

There may be photographing of the training for use in our marketing materials. If you do not wish to be captured on film, please alert staff when you check in for class. 

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United States


Zoom details will be provided to registrants about one week prior to the training date.