Successful Digital Fundraising (Virtual)

Laurel Westmoreland

  • August 26, 2020
    8:30 am - 12:30 pm EST

Digital fundraising can work for your organization. But there is so much hype, that may be hard to believe. This class will examine fundraising through websites, e-mail and social media. Join us to learn strategies and tools to maximize your return on investment in online fundraising. We will discuss how to select appropriate channels and tactics then how to measure the results. You will learn to think strategically about your investment in digital fundraising to ensure that you increase the efficiency and effectiveness of your fundraising efforts.

As a result of this class you will learn:

  • The tools available for digital fundraising,
  • How to identify which tools will work best for your organization
  • How to measure the effectiveness of the tools you select

Who should attend the class?

This program is designed for staff members and volunteers with responsibilities in fundraising and communication. Anyone interested in conducting digital fundraising for a nonprofit organization.

Sara Leonard, MBA, CFRE is a solutions-oriented advancement professional with over 25 years’ experience in development and administration in the nonprofit field.  She received her Bachelor’s Degree in Business Administration from the University of Tampa and an MBA from the University of South Florida.  She is a Certified Fundraising Executive and has been named as a Master Trainer by the Association of Fundraising Professionals.

She has worked in the nonprofit sector raising funds for healthcare, educational and cultural organizations. She managed development operations including identification, cultivation, solicitation, and stewardship of donors, managing annual giving, major gift cultivation and solicitation, training and management of staff, board and volunteers, foundation and corporate support, sponsorships, annual funds, special events and in-kind support. She is widely considered an expert in crisis fundraising and has guided organizations through capital campaigns – both large and small.

Virtual-August 26, 2020 | 8:30 a.m.-12:30 p.m.

$288.00 Only $69.00 (when logged in) thanks to the support of our partners and funders

In response to COVID-19, this class is being scheduled as a virtual training via Zoom.  Registrants will receive an e-mail with login instructions prior to class.

Please note that registration will close at 11:55 pm on August 23, 2020.

CFRE Continuing Education Points
Full participation in this program is applicable for 4.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts).

NLC/Children’s Board of Hillsborough County No-Show Policy – effective July 1, 2018
Effective July 1, 2018, Children’s Board of Hillsborough County-funded organizations using codes to claim CBHC-funded seats at NLC trainings or events will be responsible for payment of registration and processing fees in the event of a no-show. Please read the full no-show policy here.

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, cancellation and refunds.

There may be photographing of the training for use in our marketing materials. If you do not wish to be captured on film, please alert staff when you check in for class. 

We're sorry, but all tickets sales have ended because the event is expired.


United States


Zoom details will be provided to registrants about one week prior to the training date.