Sustainability Through Annual Giving

Laurel Westmoreland

  • October 2, 2018
    8:30 am - 12:30 pm EST

October 2, 2018 | 8:30a-12:30p

$288.00  Only $69.00 (when logged in) thanks to the support of our partners and funders

The foundation of every successful fund development program rests in the gifts that come in year after year. Annual giving efforts are most valuable when attention is placed on strategically identifying and increasing a donor’s giving and involvement. With the right focus, you can increase fundraising revenue, grow a loyal donor base, and build sustainability and success for your organization.

The techniques for annual giving programs – direct mail, social media, online giving, cause-related marketing, and special events – are varied but equally important. Each technique should be part of a comprehensive program that has carefully considered where and how to invest your resources.

In this program you will learn to:

  • Increase donor giving and involvement
  • Strategically identify prospects
  • Develop dynamic annual fund strategies
  • Maximize the use of volunteers in fundraising
  • Integrate cause-related marketing opportunities

This program uses a practical, hands-on approach to the process of developing an annual giving plan. You will leave with the framework of your own annual giving plan and return to your organization ready to improve your results.

Who should attend:  Anyone with knowledge of fundraising who wants to develop or improve their annual giving strategy.


Join us for this program as Sara Leonard, MBA, CFRE guides you through the elements of a winning fundraising strategy.

CFRE Continuing Education Points
Full participation in this program is applicable for 4.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts).

NLC/Children’s Board of Hillsborough County No-Show Policy – effective July 1, 2018
The Children’s Board of Hillsborough County (CBHC) has asked NLC to reframe our no-show policy for their providers.

Effective July 1, CBHC-funded organizations using codes to claim CBHC-funded seats at NLC trainings or events will be responsible for payment of registration and processing fees in the event of a no-show. Please read the full no-show policy here.

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, and cancellation and refunds.

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Venue Phone: 813-287-8779 or

Venue Website:

1408 N Westshore Boulevard, Suite 140, Tampa, Florida, 33607, United States


Towers at Westshore is at the corner of W Laurel Street and N Westshore Boulevard.