Develop a Winning Fundraising Strategy

Develop a Winning Fundraising Strategy (Virtual)

Laurel Westmoreland

  • Session 1
    March 30, 2021
    8:30 am - 12:30 pm EST
  • Session 2
    April 13, 2021
    8:30 am - 12:30 pm EST

Whether you are building a new fundraising strategy, reworking an existing program or want to brush up on the latest fundraising strategies, this interactive course provides a comprehensive look at how to develop an ethical, sustainable and winning fund development approach.

During this 2 day interactive program led by Sara Leonard, MBA, CFRE, you’ll explore how to best use an array of fundraising techniques that will help you increase support for your organization, regardless of your budget size. Specifically, you will learn how to:

  • Plan and budget for different types of gifts and giving opportunities
  • Measure ROI and analyze fundraising results
  • Identify prospective donors
  • Create and fill a pipeline of supporters
  • Create a communications and marketing plan to increase results
  • Provide valuable stewardship to donors
  • Engage volunteers, board members and other colleagues

Who should attend: This program is designed for experienced fundraisers who are seeking to expand their knowledge or refresh their skills and who want to achieve greater impact.

Required core program for the Certificate in Fund Development Leadership 


Sara Leonard, MBA, CFRE

Sara is a solutions-oriented advancement professional with more than 25 years of experience in nonprofit development and administration. She received her Bachelor’s Degree in Business Administration from the University of Tampa and an MBA from the University of South Florida. She is a Certified Fund Raising Executive (CFRE) and has been named as a Master Trainer by the Association of Fundraising Professionals.

Throughout her career raising funds for health care, educational and cultural organizations, Sara has managed development operations, including identification, cultivation, solicitation and stewardship of donors; annual giving; major gift cultivation and solicitation; training and management of staff, board and volunteers; foundation and corporate support; sponsorships; annual funds; special events; and in-kind support. She is widely considered an expert in crisis fundraising and has guided organizations through capital campaigns — both large and small.

The founding director of the Nonprofit Leadership Center’s (NLC) Fund Development Academy, Sara launched the Sara Leonard Group in April 2015 to provide consulting, coaching and training to fundraisers, CEOs and nonprofit board members. She continues to serve as an instructor at NLC.

Additionally, Sara serves on the board of directors of the Suncoast Chapter of the Association of Fundraising Professionals and New Tampa Young Life. She is a former board member of the AFP Florida Caucus. She lives in Tampa with her husband and two children.


Virtual-March 30 & April 13, 2021 | 8:30 am-12:30 pm EST each day

$576.00 Only $130.00 (when logged in) thanks to the support of our partners and funders

Please note that registration will close at 11:55 pm EST on March 27, 2021.


CFRE Continuing Education Points
Full participation in this program is applicable for 4.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts).

NLC/Children’s Board of Hillsborough County No-Show Policy – effective July 1, 2018
Effective July 1, 2018, Children’s Board of Hillsborough County-funded organizations using codes to claim CBHC-funded seats at NLC trainings or events will be responsible for payment of registration and processing fees in the event of a no-show. Please read the full no-show policy here.

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, cancellation and refunds.

There may be photographing of the training for use in our marketing materials. If you do not wish to be captured on film, please alert staff when you check in for class. 

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