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Director of Marketing

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Director of Marketing


The Florida Aquarium



Primary Job Function

Marketing / Communications

Type of Position


Education Requirement

Bachelor's Degree

Experience Requirement

5-10 years

Salary Range


Salary Terms


Remote Options

In-Person / In-Office (Not Remote)

How to Apply:

Please use the link below to apply via the careers website

Description / Details:

Position Summary

The Director of Marketing is focused on developing and implementing marketing strategies designed to strengthen the Aquarium’s brand. The responsibilities of the Director of Marketing include developing a strategic marketing plan; supporting the execution of the Aquarium’s voice in all owned media channels; guiding the creative development of advertising campaigns; and building strategic partnerships with tourism and marketing partners. Ultimately, the Director of Marketing should be a creative problem solver adept at building brand affinity.


Essential Position Functions

· Develop and implement a comprehensive marketing plan that builds brand awareness, increases affinity for the Aquarium and drives attendance

· Ensure all social media, website and advertising messaging is aligned and integrated with the same brand message and voice

· Provide strong, consistent and inspired leadership to the Marketing team

· Leads, supports and mentors direct reports in various areas, such as coaching, counseling, development and training

· Assists with managing advertising agencies; including providing agencies with strategic input and direction in all campaigns and media plans

· Organize and utilize insights from transaction data, guest research, consumer reviews and visitor interactions to continually refine messaging and tactics

· Develop and share marketing impact reports with organizational leadership

· Develop and manage cooperative strategies and alliances with industry and promotional partners

· Continually evaluate the effectiveness of marketing initiatives; adjusting plans and budgets as needed

· Responsible for the strategic vision and management of the departmental budget

· Establish strong working relationships with organizational peers to facilitate best-in-class marketing execution

· Collaborate effectively with vendors, donors, members, applicants, guests and board members as necessary

· Identify, build and manage key relationships with marketing and community partners that strengthen the Aquarium brand

· Support all Aquarium departments in the development of effective public messaging, as necessary

· Ensure that marketing is aligned with and supports the Aquarium’s shared purpose, vision and values

· Other duties as assigned by supervisor


Education Requirements and Technical Skills

· Four-year degree in marketing or related field

· At least 7 years’ of experience in the marketing field

· Prior experience managing direct reports and/or teams

· Prior experience at an aquarium, zoo, attraction, or in tourism field preferred

· Ability to work and communicate effectively with other members of The Florida Aquarium team

· Strong written and verbal communication skills

· Strong knowledge of Microsoft Office software (Excel, PowerPoint, Word, Outlook, etc.)



· Leadership (Supervisory) – Shows leadership by providing vision and strategies; sets clear expectations and goals for the team that support departmental and organizational goals. Guides staff toward individual accomplishments, departmental, and organizational goals. Exhibits and demonstrates core value competencies. Creates a positive environment in which people are motivated to do their best. Invites input from team and can delegate responsibility appropriately. Recognizes contributions and supports professional growth of staff

· Customer Service Orientation — Listening and understanding the customer (both internal and external) and anticipating and evaluating the customer’s needs; making the customer’s satisfaction a high priority in all areas of responsibility.

· Interpersonal Skills/Teamwork – Works collaboratively within a team and across departments for organizational success. Demonstrates a positive attitude and initiative, seeks to understand before being understood. Fosters a positive, supportive, and encouraging work environment. Demonstrates respect for other’s opinions, trusts in their abilities, and recognizes their contributions.

· Professional/Technical Knowledge – Remains current on developments in the field within and outside the organization; maintains proficiencies.

· Teamwork — supporting, facilitating, and participating in activities that promote team effectiveness; demonstrating sensitivity for the feelings and needs of team members and supporting team goals.

· Planning and organizing — Establishing a course of action with specific long-range goals for the aquarium; setting priorities among competing requirements and allocating resources in the most efficient and effective way; developing contingency plans that anticipate changes in the work environment.

· Judgment — Deciding on and committing to an action on the examination of the facts at hand; finding creative solutions to situations and opportunities that arise; taking strategic risks when necessary.

· Concern for Detail — Pays attention to every portion of any task, down to the smallest item

· Communication (oral and written) — Effectively expressing ideas verbally and non-verbally and actively listening to individuals and groups; preparing and focusing presentations to the characteristics and needs of the audience; expressing ideas clearly and concisely in written form, through memoranda, letters, reports, and other documents.

· Information Gathering and Monitoring — Effectively collects relevant data using questioning or research techniques to monitor and manage projects and people


Typical Physical Requirements

· Sitting (2 to 8 hours per day)

· Standing (8 hours per day)

· Walking (3 hours per day)

· Bending/Stooping, Squatting, Kneeling — Occasionally

· Climbing stairs — Occasionally

· Reaching above shoulders — Occasionally

· Pushing/Pulling, Carrying, Lifting (up to 50 lbs.) — Occasionally

· Exposure to marked changes in temperature and humidity

· Exposure to dust, fumes and gases

· Excellent vision for proofing and detail work

· Coping with demands (stresses that are associated with the job and/or the work environment so that acceptable levels of performance and overall contribution are maintained

· More than normal talking, including on telephone

· Ability to travel (car, boat, plane, truck) as needed — locally and/or nationally

· Flexibility in working varied days, including weekends, evenings, and holidays as needed

How to Apply:

Please use the link below to apply via the careers website