Resources | Marketing & Public Relations

101 Social Media Tactics for Nonprofits: A Field Guide | Melanie Mathos (Book)


3 Ways to Get More Authentic Facebook Page Likes | Sumac Research


7 Low-Cost Marketing Tools | Alisa Jenkins, Springboard Strategies


8 Brilliant Nonprofit Newsletter Ideas from the Experts | Sumac Research


Avoiding the Spam Folder: Email Marketing Best Practices | Sumac Research


Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd | David McNally (Book)


Boschee on Marketing: Positioning & Marketing Strategies for Social Entrepreneurs | Jerr Boschee (Book)


Building Awareness – Four Great Nonprofit Videos | Sumac Research


Case Studies of Social Media Success | Sokunthea Sa Chhabra, The Case Foundation


Charity How To – Video Training for Nonprofits |


Free Services & Resources for Nonprofits | Sumac Research


Help With Your Membership Blog | Wild Apricot


How to Build a Website: A Step by Step Guide | Sumac Research


Managing Brand You: 7 Steps to Creating Your Most Successful Self | Jerry S. Wilson (Book)


Online Database of Social Media Policies |


Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes | Katya Andresen (Book)


Sample – Social Media Policy | Nonprofit Leadership Center of Tampa Bay, Inc.


Selling the Invisible: A Field Guide to Modern Marketing | Harry Beckwith (Book)


Social Media for Social Good: A How-to Guide for Nonprofits | Heather Mansfield (Book)


Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising | Cheryl A. Clarke (Book)


The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace | Peter Montova (Book)


The Brand You 50: Or Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion! | Tom Peters (Book)


The Event Marketing Handbook: Beyond Logistics and Planning | Allison Saget (Book)


The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative| Stephen Denning (Book)


The Networked Nonprofit: Connecting with Social Media to Drive Change | Beth Kanter (Book)


The Story Factor 2nd Revised Edition | Annette Simmons (Book)


Tweeting for a Better World | Sivan Nemovicher, The Bridgspan Group