Resources | Marketing & Public Relations

101 Social Media Tactics for Nonprofits: A Field Guide | Melanie Mathos (Book)

3 Ways to Get More Authentic Facebook Page Likes | Sumac Research

7 Low-Cost Marketing Tools | Alisa Jenkins, Springboard Strategies

8 Brilliant Nonprofit Newsletter Ideas from the Experts | Sumac Research

Avoiding the Spam Folder: Email Marketing Best Practices | Sumac Research

Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd | David McNally (Book)

Boschee on Marketing: Positioning & Marketing Strategies for Social Entrepreneurs | Jerr Boschee (Book)

Building Awareness – Four Great Nonprofit Videos | Sumac Research

Charity How To – Video Training for Nonprofits | CharityHowTo.com

Free Services & Resources for Nonprofits | Sumac Research

How to Build a Website: A Step by Step Guide | Sumac Research

Managing Brand You: 7 Steps to Creating Your Most Successful Self | Jerry S. Wilson (Book)

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes | Katya Andresen (Book)

Selling the Invisible: A Field Guide to Modern Marketing | Harry Beckwith (Book)

Social Media for Social Good: A How-to Guide for Nonprofits | Heather Mansfield (Book)

Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising | Cheryl A. Clarke (Book)

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace | Peter Montova (Book)

The Brand You 50: Or Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion! | Tom Peters (Book)

The Event Marketing Handbook: Beyond Logistics and Planning | Allison Saget (Book)

The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative| Stephen Denning (Book)

The Networked Nonprofit: Connecting with Social Media to Drive Change | Beth Kanter (Book)

The Story Factor 2nd Revised Edition | Annette Simmons (Book)