Republished with permission
Are you interesting? As fundraising professionals, our job is to develop relationships on behalf of our organizations. If we are going to do that well, we have to be interesting. How do you get interesting? Get out of your office!
Many fundraisers wear “working all the time” as a badge of honor. They brag about being the last one to leave the office every night and repeatedly work on weekends. I’m here to tell you to stop doing that. Leave on time. Stay out of the office on weekends.
There are reams of research that prove you have to step away and unplug occasionally to be your most productive. Now I’m adding another reason that is specific to fundraising:
- if you work all the time, you won’t be interesting;
- if you aren’t interesting, your prospects and donors won’t want to talk to you;
- if your prospects and donors don’t want to talk to you, you won’t be a good fundraiser.
Here are 5 ways to make yourself more interesting this summer. Whether you have vacation time available or just need to leave the office on time, try these and let me know how it works.
1. Get outside – get out of your cell phone’s service area or go somewhere not safe for your technology (think water, sand, wind, rain). Go for a hike, kayak, paddle board, sit on a beach. Visit a national park or just sit on a park bench.
2. Read fiction – Remember how teachers used to describe reading when you were young? “ Visit a foreign land, travel in time, meet famous people.” That still applies! Not sure what to read? Here’s what’s on the New York Times Best Sellers list.
3. Read nonfiction – Try the latest business book or revisit a classic like The 7 Habits of Highly Effective People. Here’s the New York Times nonfiction best sellers.
4. Eat something new – Try a new restaurant, experience a new type of food or check out a local dive. Did you know that Food Network has an app that lets you search for featured restaurants? Have you checked to see what local restaurants have made it on the air?
5. Be a tourist in your hometown – no matter where you live, visit a few places that are tourist destinations. Visit Trip Advisor, then for “Where are you going?” type in your own city and select “Things to do in.” Have you been to all the places that come up on the list?
What does all of this have to do with fundraising? NOTHING! That’s exactly the point. If you work late every night and all you think about is fundraising, no one will want to talk to you. So go – get out there and make yourself more interesting. Your donors will be glad.
Sara Leonard, MBA, CFRE, is a fundraising and board governance consultant. She created the Fund Development Academy at the Nonprofit Leadership Center of Tampa Bay, where she is still a trainer.
Her firm, the Sara Leonard Group, delivers excellent professional guidance, education and facilitation to those responsible for fund development – fundraising professionals, CEOs, CFOs, board members, and other nonprofit staff.