Video is the best way to tell your nonprofit’s story. Think about it. What is America’s favorite pastime? WATCHING TV!
And what is the second largest search engine in the world? YouTube!
With that in mind, here are 3 quick tips for using YouTube to maximize your impact on Give Day Tampa Bay.
Blog Admin’s note: Team NLC always says, “if we teach it, we have do it.” So we’re sharing images from the NLC YouTube channel so you can see what another nonprofit has done–and might still need to do!
1. Use your channel to spotlight who you are as a nonprofit.
Your YouTube Channel has several fantastic areas where you can really tell the world (and potential new donors) who you are:
- The Channel cover photo: It only takes a few minutes to update your channel’s cover photo, but that few minutes could be all you need to gain new donors.
- Trailers for subscribers and new visitors: If you’re not using trailers now, you’re missing out on a huge opportunity to greet people with your mission and message.
- Playlists organized by your programs or testimonials: Playlists are like candy to folks watching your videos. When they see one they like, they want to watch others within that playlist. Organize your playlists with your viewers in mind and make it easy for them to get to know you.
Blog Admin’s note: Check. Check. Check. Feeling pretty good so far….
2. Use your video descriptions to tell your story.
A lot of YouTubers miss out on this simple but extremely effective area. Your video’s description should not only give a GOOD synopsis of the video (think about how your favorite TV show’s new episodes are teased) but also what your nonprofit does. Be sure to use keywords that tie into your mission or organization. Why? Because YouTube is owned by Google. This means that Google searched your video description block to learn about the content and decide where to place it! Maximize that area and make sure you link back to your website (and include your Give Day Tampa Bay link!!) for easy access.
Blog Admin’s note: Uh-oh. Looks like we’ve got some work to do here!
3. Use links and annotations to direct people to your Give Day Tampa Bay donation page.
Another opportunity often missed in YouTube videos is maximizing the real value of the share links and annotations YouTube has thoughtfully and creatively built into its platform. This may take a little planning, but with some forethought and experience, you’ll be happily rewarded with greater engagement and visits to your page!
And don’t forget to use #GiveDayTampaBay on each of your posts to ensure your nonprofit shows up in the online conversation on May 3, 2016.
Blog Admin’s note: Yes. Some work to do here, too. If only there was a class to help us… Oh, wait, Louanne wasn’t quite done:
For even more best practices and tips, join us for YouTube 101 for Give Day Tampa Bay on April 13th
**NEW** Bring your laptop, tablet, and/or smartphone for this hands-on “YouTube for Beginners” class with special emphasis on YouTube and videos for Give Day Tampa Bay campaigns, where you’ll learn the basic how-tos of using YouTube to promote your organization, its mission, and its impact through videos.
Over the course of 4 hours, Louanne Walters will lead you through all of the features of YouTube. Through examples and hands-on exercises, you will learn:
- How to upload, edit and manage videos from your desk and from your smartphone or tablet
- How to create keywords that work for each video AND your organization
- How to use YouTube’s editing features to enhance your videos and promote your website
- How to create a playlist and organize your videos for easy viewing
- How to use videos and YouTube to make your Give Day Tampa Bay campaign successful
Louanne Saraga Walters is co-founder of My Video Voice Productions, a video production company specializing in helping nonprofits tell their stories. She and her wife, Sharon, co-founded The Philanthropy Show, an internet talk show, as a way to connect and inspire philanthropy around the world by educating, uplifting, and empowering the nonprofit sector and its supporters.