Below you'll find a list of all posts that have been tagged as “communications”
Google is consistently the top-visited website in the U.S., and search engines drive the majority of all website traffic. Have you ever wondered how to get your nonprofit to rank higher on Google or to show up on the first page of search results? One of the answers lies in mastering SEO. Search engine optimization, also known as SEO, is …
Should your nonprofit be creating more video content? Regardless of your available resources, the answer is yes. Video generates 1,200% more shares on social media than text and image content combined (Wordstream), and conversion rates increase when video is included on website landing pages and in email. But how do you create videos that move your audiences to action, especially …
Companies gave nearly $17 billion to charities during 2020 (Giving USA 2020), representing a critical revenue source and strategic partner for nonprofits. With 8 in 10 Americans expecting businesses to positively impact society (Cone/Porter Novelli, 2018), gone are the days of companies merely being satisfied with visibility and their name on an event T-shirt. Today, engaging corporate partners requires nonprofits …
In an ongoing effort to help nonprofits overcome challenges caused by the COVID-19 crisis, we recently asked nonprofit leaders about their current mindset and most pressing needs. Nearly 100 nonprofit leaders responded to our online survey fielded between May 12 and 19, 2020. The outcome was clear: Nonprofit leaders are looking for supportive and innovative ways to overcome personal anxiety …
It’s hard to plan for the future when staying afloat is the day-to-day focus. NLC trainer and senior communications expert Heather Grzelka is helping nonprofits prepare to thrive in a post-COVID-19 world by sharing the one thing nonprofits must do during social distancing. She also shares strategic communications policies and procedures and a case study of how one nonprofit not …
In 2008, author and renowned philanthropy expert Dan Pallotta challenged nonprofits to find a better way to communicate organizational impact. More than a decade later, our sector still struggles to communicate how our work truly makes a difference. How should nonprofits measure and articulate their impact? How do we communicate what social returns on investment look like? As a sector, …
Picture this: You’re a nonprofit organization that does critical work to improve your community. You’ve identified a science-backed solution that will make a significant impact on countless individuals and families, but it requires parents, educators, business executives and community leaders to know about it and take action. It’s a big undertaking, but your team is up to the task. There’s …
Close your eyes. Think about some of the most successful and iconic nonprofit programs and fundraising events of our time. Nationally televised telethons, global charity walks, giving phenomenons spurred by a single bucket of ice. Now open your eyes and come back to reality. Many of the strategies that have worked in the past are no longer relevant or sustainable. …
We recently asked nonprofit leaders across Tampa Bay to tell us how the Nonprofit Leadership Center can better support and strengthen their work. The answer was clear: Offer more classes in Pinellas County. “I’d like to see NLC take some of their courses into the community and do more in Pinellas.” You shared your feedback, and we’ve listened. In addition …
Raise your hand if you’re not thinking about your year-end appeals. (Cue crickets chirping.) That’s what we thought. Gail Perry, nationally recognized fundraiser and past NLC conference speaker talks about the importance of subject lines. “Remember, as much as 10% of your ENTIRE ANNUAL GIVING will come in the last 3 days of the year. You better be ready!” What’s …