5 Myths Busted On Why Charitable Giving With Wills and Trusts Is Difficult

Guest post by Jay Love of Bloomerang News, Stories

republished with permission It’s a little known fact that planned giving has one of the highest ROIs (return on investment) of any fundraising activity, contributing to the fact that pursuing gifts from wills and trusts is rarely a key mission funding practice among the average American nonprofit. Why is this the case? In my experience, the most common excuses include …