READ ME: The Right Subject Line Can Increase Year-End Giving

Sara Leonard News, Stories

Raise your hand if you’re not thinking about your year-end appeals. (Cue crickets chirping.) That’s what we thought. Gail Perry, nationally recognized fundraiser—and the speaker at our “Fired-Up Fundraising”  Board Leadership Conference a couple of years ago—dedicated an entire blog post to year-end email appeals, specifically the importance of the subject lines of those appeals. We were really struck by …