Don’t Bury the Lead

Republished post by NLC trainer Sara Leonard Stories

I watched as several nonprofits were interviewed on TV recently. As I often do, I passionately expressed my frustration. This is also known as yelling at a TV that can’t hear me (at least that’s what my husband calls it). Why, you ask? I’ll explain. A reporter started with the question, “what does your organization do?” There it is: the …