What Businesses Want from Nonprofit Partners

Team NLC Tips

If you’re like many nonprofits, you’ve heard the term Corporate Social Responsibility, or CSR. It’s the phrase used to refer to a business approach that aims to positively contribute to our society. While initially a form of corporate self-regulation to promote sustainable business practices, CSR is no longer a single-issue effort or ad hoc attempt by a company’s marketing department …

How to Get Gen Z to Care about Your Cause

Team NLC Tips

Close your eyes. Think about some of the most successful and iconic nonprofit programs and fundraising events of our time. Nationally televised telethons, global charity walks, giving phenomenons spurred by a single bucket of ice. Now open your eyes and come back to reality. Many of the strategies that have worked in the past are no longer relevant or sustainable. …