A Book Review of WIN: The Key Principles to Take Your Business From Ordinary to Extraordinary, written by Dr. Frank I. Luntz
Add WIN to your “must read” list! This book addresses the philosophy, strategy, and language of winning from the perspective of America’s greatest winners inside and outside the business world. Author Dr. Luntz draws on three dozen private interviews with people who have made it to the top of their professions such as Mike Bloomberg, Arnold Schwarzenegger, Rupert Murdoch, Steve Wynn, Larry Bird, Jimmy Connors, Roger Ailes and many others. Hear their personal stories of success and how great communication skills contributed to their successes.
Learn the definition of winning and the 15 universal attributes of winners. Read about how to find out if you are people-centered. Discover how winners use nonverbal cues to help them persuade, and the top characteristics of successful CEOs. Delve deep into Luntz’s Nine Principles of Winning: People-Centeredness, Paradigm Breaking, Prioritization, Perfection, Partnership, Passion, Persuasion, Persistence, and Principled Action.
Dr. Luntz offers “Words That Work” to add to your language skills, and valuable information in each chapter’s “Luntz Lessons” to improve your communication and leadership skills. Each chapter offers practical tips and recommendations for leaders and wanna-be leaders to use in private meetings, public presentations or even television and other media appearances.
I highly recommend this book for anyone curious to know if they have what it takes to win, and to learn the words that work.