St. Petersburg Opera (SPO)

Job Description – Marketing and Outreach Specialist

JOB PROFILE

The Marketing and Outreach Specialist will work with the General Director to grow the Company’s diverse community, both digitally via social media and in-person via events. This person will write content, explore new strategies on social media, and help design campaigns and promotional merchandise. This person will administer the Company’s social media accounts, including Facebook, Instagram, YouTube, and X, supervise the updating of the website, and create engaging emails through Word Fly for our followers. All activities will ultimately drive toward increasing engagement and converting followers and attendees into donors and patrons.

DUTIES & RESPONSIBILITIES

·        Create a marketing plan and calendar, planning activities to align with strategic goals within the boundaries of the annual and monthly budget.

·        Liaison with advertising representatives to place ad buys. Supervise creation of video ads for TV.  Approve Radio copy.

·        Manage the company’s Marketing Committee, meeting periodically to present updates, give opportunities for input, and receive feedback from committee members.

·        Oversee the company’s social media platforms, keeping content fresh, compelling, visually appealing, and strategic with partnerships. Create professional graphics, video, live streaming, and slideshows for use across platforms and in other applications.

·        Create bi-monthly gallery videos showcasing the art in the current show. Upload to social media sites and feature in emails.

·        Develop and implement strategies to spark giving via social media.

·        Collect and edit content from SPO staff and provide to graphic designer for mainstage opera programs

·        Assist in the design, planning, and implementation of company or partner events. Work with the Director of Development to create content and publicity for fundraising and donor appreciation events.

·        Solicit, train, and supervise volunteers; staff booths at company events and performances to sell company merchandise and hand out information, including some nighttime and weekend hours.

·        Assist with setup for in-house performances.

·        Track all earned media coverage and social media engagement and report results; experience using media monitoring services preferred.

·        Create compelling press releases and foster strong relationships with local media outlets.

·        Oversee email marketing campaigns.

·        Oversee design of in-house playbills and programs.

·        Design and edit pre-show presentations.

·        Collaborate with leading community partners to maximize SPO’s presence in the community.

QUALIFICATIONS FOR POSITION

Experience with increasing brand awareness and influence

Experience with brand outreach and maintaining relationships.

Experience with social media platforms such as Facebook, Instagram, YouTube, and X.

Well-developed written and oral communication, negotiating, and organizational skills, with the ability to write and perform to deadlines.

Strong interpersonal skills and emotional intelligence, using listening, diplomacy, and tact to interact successfully with donors, board members, work colleagues, and the public at large.

Excellent attention to accuracy and detail.

Strong project management skills, with the ability to manage multiple projects at the same time.

Ability to act independently on assigned tasks, while referring difficult questions and unusual problems to the supervisor.

Nonprofit experience and/or creative arts experience a plus.

 

US work authorization (required)

Bachelor’s (preferred)

Publisher, Microsoft Word and Power Point skills (required)

Adobe Creative Suite, including Photoshop and Premiere Pro 1 year experience (required)

Digital Marketing: 1 year (preferred)

Copywriting/Writing: 2 years (preferred)

Marketing Outreach: 2 years (preferred)

Social Media Marketing: 2 years (preferred)

Volunteer Supervision (preferred)

 

WORKING CONDITIONS/PHYSICAL EFFORT

 

Work is performed in a typical office setting and on location at events. Requires some physical exertion and/or physical strain, lifting up to 30 pounds, moving over rough or uneven terrain, climbing ladders, steps, platforms or stages. Must have personal transportation to run errands, attend meetings, etc.

 

BENEFITS

 

Flexible schedule

Partial health insurance stipend

Paid time off

 

SCHEDULE

Monday to Friday

Weekend/evening availability for events

COMPENSATION

Full time (Salary)
Starting salary range depending on experience $40,000 – $44,000

Updated October 31, 2023