In our socially-driven world, more data is at our fingertips than ever before. What social media analytics are the most important to follow and track? How can you use that data to improve your strategies and results? Learn how to use social media analytics to better engage your audiences.

During this session, you will:

• Explore an overview of social media analytics.
• Identify what data is most important to follow and track.
• Understand how to use reporting dashboards to measure progress.
• Translate your analytics into audience engagement.
• Walk away with tips to increase your audience’s engagement.

Who should attend this session?

Nonprofit staff seeking to understand social media analytics and how to use the data to build your audience engagement.

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$288.00 Only $89 thanks to the support of our funders

This event is being held IN-PERSON at our training room in Tampa, FL.

Registration closes at 11:55 p.m. Eastern on October 27, 2025.

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CFRE Continuing Education Points

Full participation in Using Social Media Analytics to Increase Your Audience Engagement is applicable for 4.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.