Virtual – Pinellas-Fund Development Series-FHSP

Laurel Westmoreland

  • FD Session 1 - April 29
    April 29, 2020
    8:30 am - 12:30 pm EST
  • FD Session 2 - May 6
    May 6, 2020
    8:30 am - 12:30 pm EST
  • FD Session 3 - May 13
    May 13, 2020
    8:30 am - 12:30 pm EST

*In response to COVID-19, this series is being offered as virtual trainings via Zoom.  All dates and times remain the same.  Registrants will receive an e-mail with login instructions before each class.  If you are already registered but cannot attend virtually, please e-mail us at*


Session 1–Virtual-April 29, 2020, 8:30am-12:30pm–Digital Fundraising with Sara Leonard, CFRE

Session 2–Virtual-May 6, 2020, 8:30am-12:30pm–More Money, Less Donors with Alyce Lee Stansbury, CFRE

Session 3–Virtual-May 13, 2020, 8:30am-12:30pm–Goal Setting for Fundraising:  Giving Follows Vision with Alyce Lee Stansbury, CFRE

These classes are made possible with generous funding from:

With additional support from Community Foundation of Tampa Bay & Wells Fargo 

Pinellas Series Description

NLC is so pleased to present a series of classes in Pinellas County in 2020! The five series of classes that we are offering – each series comprised of 2-3 sessions – will cover the following five topics: marketing & communications, fund development, board governance, leadership development, and financial management. There are a few things unique to these Pinellas classes that we’d like to share with you:

  1. All of these classes are happening in Pinellas but in various locations, so please pay close attention to the location listed below as well as our reminder e-mails to make sure you end up at the right place!
  2. You will get the most benefit out of a series if you sign up for each of the sessions in the series. You must register for each session that you plan to attend by selecting each from the registration menu below.
  3. NLC is thrilled to provide classroom training in Pinellas, thanks to the generous support of our funders: Juvenile Welfare Board, Allegany Franciscan Ministries, Foundation for a Healthy St. Petersburg and Pinellas Community Foundation. When you accept a free seat from a funder, there is an expectation that if you cannot attend, you will either send a coworker in your place or let us know with enough notice so that we can offer the seat to another organization on the waiting list (we expect most of these classes to sell out). We will be sharing attendance with the funders after class so they can see who benefitted from their support, so we thank you for your cooperation as we strive to reach the greatest number of nonprofit leaders possible through our training in Pinellas.


Session 1: Successful Digital Fundraising with Sara Leonard, CFRE

Digital fundraising can work for your organization. But there is so much hype, that may be hard to believe. This course will examine fundraising through websites, e-mail and social media. Join us to learn strategies and tools to maximize your return on investment in online fundraising. We will discuss how to select appropriate channels and tactics then how to measure the results. You will learn to think strategically about your investment in digital fundraising to ensure that you increase the efficiency and effectiveness of your fundraising efforts.

As a result of this session you will learn:

  • The tools available for digital fundraising,
  • How to identify which tools will work best for your organization
  • How to measure the effectiveness of the tools you select

Who should attend the session?

This program is designed for staff members and volunteers with responsibilities in fundraising and communication. Anyone interested in conducting digital fundraising for a nonprofit organization.


Session 2:  More Money, Less Donors with Alyce Lee Stansbury, CFRE

Less donors…say what? Is your organization struggling to achieve or surpass its annual fundraising goals? If so, this workshop is for YOU. Attendees will learn tangible ways to build donor loyalty and engage Board and staff to achieve fundraising goals. Join Alyce Lee, a fundraising expert and popular NLC instructor, for this fast-paced, highly interactive workshop that will reveal proven strategies for building authentic donor relationships and exceeding goal!

Who should attend the session?

Executive Directors, Fund Development staff, Donor Relations staff, Development Committee, and Board members


Session 3:  Goal Setting for Fundraising: Giving Follows Vision with Alyce Lee Stansbury, CFRE

When nonprofits ask, “Why didn’t you give $10,000?”, donors often respond “You didn’t give me a $10,000 reason.” Join Alyce Lee, a fundraising expert and popular NLC instructor, for a highly interactive workshop designed to help your organization establish realistic fundraising goals that align with the vision and future goals of the organization. Learn what it takes to build a culture of philanthropy that inspires staff, volunteers, and donors to achieve the mission together!

Who should attend the session?

Executive Directors, Fundraising staff, Major Gift Officers, Board Chair, and Development Committee members


 Sara Leonard, MBA, CFRE is a solutions-oriented advancement professional with over 25 years’ experience in development and administration in the nonprofit field.  She received her Bachelor’s Degree in Business Administration from the University of Tampa and an MBA from the University of South Florida.  She is a Certified Fundraising Executive and has been named as a Master Trainer by the Association of Fundraising Professionals.

She has worked in the nonprofit sector raising funds for healthcare, educational and cultural organizations. She managed development operations including identification, cultivation, solicitation, and stewardship of donors, managing annual giving, major gift cultivation and solicitation, training and management of staff, board and volunteers, foundation and corporate support, sponsorships, annual funds, special events and in-kind support. She is widely considered an expert in crisis fundraising and has guided organizations through capital campaigns – both large and small.


Alyce Lee Stansbury, CFRE is a 25-year fundraising veteran and seasoned advisor in nonprofit management and board development. She has raised millions of dollars and helped her clients grow fundraising results by over 200% and exceed campaign goals by 45%. Alyce Lee is nationally certified Master Trainer in Fundraising, a sought-after speaker, and co-writes a weekly newspaper column called “Notes on Nonprofits.”

She is past President of the Big Bend chapter of the Association of Fundraising Professionals and first recipient of the chapter’s Outstanding Fund Raising Professional Award. She is Board Chair of the Institute for Nonprofit Innovation and Excellence in Tallahassee and a passionate advocate for the nonprofit sector.

CFRE Continuing Education Points
Full participation in this program is applicable for 4.0 points per session in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.

Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, and cancellation and refunds.

There may be photographing of the training for use in our marketing materials. If you do not wish to be captured on film, please alert staff when you check in for class. 

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United States


Zoom details will be provided to registrants about one week prior to the training date.