About the Role
Have you ever seen someone experiencing homelessness and wanted to be part of a real, lasting solution?
The Annual Fund & Donor Growth Manager reports directly to the Executive Director and serves as a strategic partner in strengthening and expanding Second Heart Homes’ fundraising engine.
This role drives donor segmentation, annual fund execution, growth-level donor cultivation, and pipeline development. In close collaboration with the Executive Director, the manager executes campaigns, advances donor relationships, conducts meetings, and makes direct solicitations while building the systems and structure necessary for sustained revenue growth.
Administrative support is provided to allow this role to remain focused on revenue-generating activity.
Second Heart Homes has built a strong base of committed donors and community supporters, providing a solid foundation for continued expansion. This position is designed to grow in responsibility as the Development Department expands. The Annual Fund & Donor Growth Manager is expected to build and steward a mid-level and annual fund portfolio that generates approximately $300,000 in new annual revenue.
About Second Heart Homes
Second Heart Homes is a local 501(c)(3) nonprofit that permanently moves people off the streets by providing housing and critical case management support to homeless adults with mental health conditions. We serve over 80 men and women across 13 homes and growing, restoring dignity through housing, support, and love. We operate entirely without government funding.
Compensation
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Starting salary of $75,000+, commensurate with experience, with structured performance-based growth opportunity
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Full healthcare benefits, including dental and vision
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Professional development support
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20 days PTO, 4 floating holidays, 3 paid holidays, sick days are wrapped into 20 days PTO
Core Responsibilities
Segmentation, Messaging & Database Qualification
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Lead donor segmentation strategy within the CRM and email marketing software.
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Audit, qualify, and strategically segment the donor database with defined cultivation plans.
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Develop upgrade pathways based on giving behavior and capacity.
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Strengthen messaging and campaign content aligned with organizational voice.
Cultivation/Solicitation/Stewardship
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Manage and grow the existing portfolio of donors.
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Actively conduct donor meetings, calls, and in-person visits.
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Make direct solicitations and secure upgrades into $5,000+ giving.
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Increase recurring and multi-year commitments.
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Qualify higher capacity donors for the Executive Director to cultivate.
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Stewardship responsibilities associated with portfolio management.
Grants & Events
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Collaborate with the Executive Director on non-governmental grant procurement and reporting, as part of the broader fundraising strategy.
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Support planning and execution of key cultivation and fundraising events.
Measurements of Success
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Growth in annual fund revenue
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Increase in $5,000+ donors
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Strong upgrade rates and donor retention
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Clear and qualified pipeline of $20,000+ prospects
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Organized, segmented, and strategically managed donor database
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Consistent, high-quality donor communications
Qualifications
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3+ years of fundraising experience
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Comfort making direct asks
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Excellent written and verbal skills
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Fantastic storytelling abilities
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Demonstrated success in donor solicitation and upgrades
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Strong CRM segmentation and data management skills
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Strategic thinking combined with disciplined execution
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High accountability and initiative
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Clear movement of donors through the upgrade pipeline
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Timely and strategic follow-up on all donor activity
Growth Opportunity
High performers in this role will have the opportunity to take on expanded leadership responsibilities within the Development Department as the organization grows.
