More than half of nonprofits lack a major gift strategy, even though most say it’s vital. Why? Too often, relationship managers, frontline fundraisers, prospect researchers, and data analysts are working in silos.
During this free on-demand video, you’ll learn how the most effective organizations work together across teams and what happens to donor relationships and revenue when they do. You’ll explore real-world examples and leave with a framework to create alignment across functions, driving more coordinated and impactful major gift work. You’ll also examine practical ways to use your CRM as a strategic insight tool, rather than just for record-keeping.
After watching this video, you’ll know how to:
- Translate donor data into actionable insights that inform major gift strategy
- Strengthen collaboration between fundraising, research, and data teams
- Implement simple structures for portfolio management and team communication
This session is designed for nonprofit leaders, board members, volunteers, major gift officers, prospect researchers, and database professionals who want to improve collaboration and drive stronger fundraising results.
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Resources & Handouts
Meet Your Presenters
Staci Lowell
With more than 20 years of experience as an information professional, Staci Lowell has seen data transform how the world does business. In 2013, Staci founded Giving Insight, LLC, where she helps organizations maximize their information resources to strengthen their donor base and improve fundraising outcomes. Her previous work experience includes time at two of Cleveland’s largest nonprofits, Hospice of the Western Reserve and Cleveland State University, where she held positions in prospect research and database management.
Michelle Maslowski, MBA, CFRE
With nearly two decades of experience as a senior development leader in the nonprofit sector, Michelle Maslowski, MBA, CFRE, is an accomplished fundraising executive with a proven track record of developing and implementing high-impact philanthropic strategies that result in transformational gifts, sustainable fundraising growth, and long-term donor engagement.
Michelle currently serves as director of philanthropy for the Community Foundation of Sarasota County, where she provides leadership to the Foundation’s team of philanthropic advisors while managing a portfolio of donor and professional advisor relationships. She focuses on enhancing the donor experience through coaching, strategic planning, process improvement, donor stewardship, and cross-functional collaboration to expand charitable giving throughout the region.
More Events to Strengthen Your Nonprofit & Community
Find more free on-demand videos as well as upcoming classes at the Nonprofit Leadership Center to help you strengthen your skills, nonprofit and communities.
